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State of Performance Marketing 2017

By: AdRoll

Did you know...

  • 57% of marketers are changing their attribution model this year
  • Almost 40% of marketers spend a majority of their budgets on measurement alone
  • 69% of marketers are using dynamic email based on user behavior

This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.

Tags : performance marketing, marketing survey, marketing channels, marketing, performance, advertising

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Published:  Apr 05, 2017
Length:  13
Type:  White Paper