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Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions

By: SAS
SAS

Reacting to our customer’s “moments of truth” will require unique, personalized responses in real time that transcend traditional marketing and span channels and devices. This is more than marketing maturity: it’s the new marketing imperative.

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Published:  Apr 25, 2017
Length:  17
Type:  White Paper