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2017 Commerce Trends

By: Bronto
Bronto

Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient?

Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.

Tags : bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices


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Published:  May 18, 2017
Length:  12
Type:  White Paper