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The CMOs Guide to Marketing Performance Management


Marketing performance management (MPM) is more important than ever before. Given how fast customer preferences change and marketing trend data becomes available, marketers need a clear process in place for marketing measurement, planning and execution. In this guide for B2B marketing leaders, you'll learn: 1) a clear definition for marketing performance management, 2) a marketing performance management framework, 3) how to assess your marketing measurement process, 4) how to do marketing planning, and more!

Tags : marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing

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Published:  Jun 09, 2017
Length:  19
Type:  White Paper