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Four Steps to Convert the Online Window-Shopper

By: Bronto
Bronto

Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions:

  • How will consumers respond to emails generated from an online shopping session?
  • Will they view the emails as intrusive? Will that increase my unsubscribe rates?
  • Will automated browse recovery emails really get shoppers to come back and buy from my website?
If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.

Tags : browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy


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Published:  Jul 25, 2017
Length:  8
Type:  White Paper