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The Business Case for Image Optimization

Akamai Technologies

In the face of changing consumer demands and expectations, publishers are seeking new ways to reach and engage their audiences. With this in mind, Akamai and Telegraph Media Group combined efforts to test a hypothesis: would the optimization of image display improve page load times enough to boost session lengths and ad impressions?

Tags : akamai, telegraph media group, image optimization


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Published:  Sep 12, 2017
Length:  11
Type:  White Paper