> White Papers > Oracle Marketing Cloud > Lead Scoring: Guide for Modern Marketers
 

Lead Scoring: Guide for Modern Marketers

Oracle Marketing Cloud

In order for a sales department to trust marketingís leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. Thatís a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing.

 
For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.


Tags : 


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Oct 05, 2017
Length:  9
Type:  White Paper