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The Programmatic Guide: For Modern Marketers, Publishers, and Media Planners

Oracle Marketing Cloud

Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014.

 
Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.


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Published:  Oct 05, 2017
Length:  10
Type:  White Paper