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Account-Based Marketing: The Next Generation of B2B Marketing Automation

Oracle Marketing Cloud

Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”

Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.

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Published:  Oct 06, 2017
Length:  2
Type:  White Paper