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Lead Nurturing: Guide for Modern Marketers

Oracle OMC

Lead nurturing is about helping buyers along in their educational journey. Thus, itís most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while
simultaneously collecting behavioral data and triggering corresponding actions.

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Published:  Nov 30, 2017
Length:  11
Type:  White Paper