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The App Attention Index

AppDynamics

This report  examines the impact of app performance on consumer behavior and business outcomes. 

Benchmarking against “The App Attention Span” report conducted by AppDynamics and Institute of Management Studies (IMS) at Goldsmiths, University of London in 2014, the 2017 study examines the impact of the increasing use of mobile devices on aspects of people’s behavior, as well as the corresponding business implications.
The survey includes 1,000 consumers each from the United States, the United Kingdom, France, Germany, and Australia, for a total of 5,000 surveyed respondents.

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Published:  Dec 08, 2017
Length:  14
Type:  White Paper