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Forrester Report - The Future Of Marketing Insight


Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. CMOs are embracing data, knowledge, and organizational trends to elevate their understanding of customer interactions that drive the business. But CMOs must also support insights innovation or risk not keeping pace with customers' changing behaviors and demands. This report shows how CMOs can blend customer, marketing, and business insights to drive deeper engagement with their customers.

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Published:  May 17, 2018
Length:  12
Type:  White Paper