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The Declared Data Playbook

By: Jebbit
Jebbit

As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?

In this playbook, we値l cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape.

You値l learn plays for activating declared data for:

  • Qualified lead generation

  • 1-to-1 email personalization

  • Custom audiences and personalized retargeting

  • Audience building and profiling

Tags : data, jebbit, remarketing, audiences, omnichannel


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Published:  Jun 12, 2018
Length:  74
Type:  White Paper