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The New Mobile-Enabled Shopper


Research shows that todayís in-store purchases most often begin and end online. Even ready-to buy consumers will research online to find nearby stores, check reviews in-store before they buy, and leave their own reviews about their experience. In turn, those reviews influence the purchasing decisions of future consumers. Your clients need monitor and have a voice in those conversations, engaging with prospective customers and responding to reviews and comments.

Tags : local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management

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Published:  Jan 24, 2019
Length:  8
Type:  White Paper