> White Papers > Oracle > Lead Scoring - Guide for Modern Marketers
 

Lead Scoring - Guide for Modern Marketers

By: Oracle
Oracle

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.

Tags : 


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Sep 30, 2019
Length:  8
Type:  White Paper