> White Papers > Thomson Reuters > How to Use Content-based Webinars to Generate Leads and ROI

How to Use Content-based Webinars to Generate Leads and ROI

Thomson Reuters

In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management. Free one-hour video webinar, register below.   Date: Thursday, September 16, 2010 Time: 1-2pm EDT *Live from Reuters Studio in Times Square   Participants:

  • Cameron Brown, President and Founder, King Fish Media
  • Lisa Tanen-La Fontaine, Senior Marketing Manager, Prudential Retirement
  • Shaun McIver, Global Head of Multimedia Solutions, Thomson Reuters
  Join our marketing experts who will share best practices to help you more effectively engage prospects and customers with measurable webinar programs.
  In this webinar you will learn:  
  • How to create build thought leadership and improve executive visibility with original content and "own” your media channel
  • How Prudential Retirement is using multimedia communications to drive awareness and customer loyalty
  • How webinars can provide more measurable analytics than traditional marketing activities

Please join us for this free one-hour live video webcast which will include a Q&A session with our experts.

Tags : tanberg

* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Aug 27, 2010
Length:  1
Type:  Free Offer