advertising analytics

Results 26 - 27 of 27Sort Results By: Published Date | Title | Company Name
By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
     Facebook
By: Adometry     Published Date: Nov 21, 2011
As online display advertising experiences unprecedented growth, how can brands ensure success where results are difficult to track and measure?
Tags : 
     Adometry
Previous    1 2     Next   
Search White Papers      

Add White Papers

Get your white papers featured in the insideHPC White Paper Library contact: Kevin@insideHPC.com