analytics program

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By: Adobe     Published Date: Dec 08, 2014
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : digital marketing, marketing analytics, analytics maturity
     Adobe
By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
     SwellPath
By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Tags : quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times, close rates, crm, support, web, b2b
     Quantivo Corporation
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize, experience, customer, channel, mobile, social, search, brand, experience, resources, technology, goals, playbook
     Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign
     Adobe
By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
Tags : analytics program, stakeholders, adobe, marketing, personalization
     Adobe
By: IBM     Published Date: Nov 14, 2014
IBM SPSS Modeler is a powerful, versatile data and text analytics workbench. Learn how you can build accurate predictive models quickly and intuitively, without programming. So you can use data to understand the current state of your organization and get a view into the future.
Tags : ibm, webinar, business intelligence, entity analytics, modeler, automated modeling, predictive intelligence, building models, spss modeler gold, data management
     IBM
By: IBM     Published Date: Feb 05, 2015
Discovery Health ... Predictive analytics used to craft preventive programs that keep members healthier and costs lower.
Tags : predictive analytics, preventive programs, predictive risk management, clinical risk models
     IBM
By: SAS     Published Date: Nov 16, 2018
Fraud is costing government programs more than ever. For example, Medicaid lost $36 billion in 2017 – 10 percent of its total expenditures – which represents a 27 percent increase over 2015. As explored in this paper, fraud numbers are on the rise because fraud rings are not only getting more effective at what they do, but because it’s easy for them to find soft targets across multiple government programs simultaneously. Learn about how next-generation analytic tools from SAS cut across data and program silos and empower investigators to go on the offensive with fraud operators – without disrupting the efficient and timely delivery of benefits, services or tax refunds.
Tags : 
     SAS
By: SAS     Published Date: Jan 04, 2019
How can you open your analytics program to all types of programming languages and all levels of users? And how can you ensure consistency across your models and your resulting actions no matter where they initiate in the company? With today’s analytics technologies, the conversation about open analytics and commerical analytics is no longer an either/or discussion. You can now combine the benefits of SAS and open source analytics technology systems within your organization. As we think about the entire analytics life cycle, it’s important to consider data preparation, deployment, performance, scalability and governance, in addition to algorithms. Within that cycle, there’s a role for open source and commercial analytics. For example, machine learning algorithms can be developed in SAS or Python, then deployed in real-time data streams within SAS Event Stream Processing, while also integrating with open systems through Java and C APIs, RESTful web services, Apache Kafka, HDFS and more.
Tags : 
     SAS
By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
Tags : ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions, optimize labor costs, demand patterns, business analytics, transformation program, zoo management, business impact, operational management, direct benefits, indirect benefits, segmentation, analytic applications, business outcomes
     IBM
By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
Tags : web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
     VisiStat
By: Systinet     Published Date: Aug 21, 2009
As a strategy for creating a flexible and agile IT, service-oriented architecture (SOA) has gained considerable momentum in recent years, largely due to the advent of standards-based Web services.
Tags : web services security, web services, web service security, information management, business analytics, business metrics, system management software, programming application, service oriented architecture, service-oriented architecture, systinet, it management, platforms
     Systinet
By: NWSEM     Published Date: Oct 27, 2010
Here are 12 things to think about to make sure your analytics program is on track from the first kick-off.
Tags : agenicies, google analytics, analytics, integration, performance, web analytics, reporting
     NWSEM
By: Adobe     Published Date: Oct 30, 2014
This guide provides 6 reasons why web analytics fail in the first place, followed by 10 ways that you can reenergise your web analytics.
Tags : reenergise web analytics, web analytic software, a guide to web analytics, web analytic programs
     Adobe
By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Tags : ibm, banking, analytics, roi, marketing, p&l, data
     IBM
By: IBM     Published Date: Jul 12, 2016
As most companies now realize, analytics is increasingly more of an integral part of their day-to-day business operations. In a recent survey by a global research firm, 80% of CIOs stated that transition from backward-looking, passive analysis must shift to forward-looking predictive analytics. The challenge is that many analytic solutions are aligned to a specific platform, tied to inflexible programming models and requiring vast data movement. In this webcast, Forrester and experts from IBM will highlight how technology like Apache Spark on z/OS allows businesses to extract deep customer insight without the cost, latency and security risks of data movement throughout the enterprise.
Tags : ibm, forrester, apache spark, spark technology, z systems, security, enterprise applications
     IBM
By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
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