app data

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By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
Tags : account based marketing, marketing programs, adroll. crm
     AdRoll
By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
     Adverity
By: Akamai Technologies     Published Date: May 05, 2017
Web application and DDoS attacks hit enterprises without warning or reason. Most Distributed Denial of Service (DDoS) attacks require little skill to launch with attackers can simply rent resources from DDoS-for-hire sites at a low cost.. In comparison, DDoS attacks typically result in: • Operational disruption • Loss of confidential data • Lost user productivity • Reputational harm • Damage to partner and customer relations • Lost revenue Depending on your industry, that could add up to tens of thousands of dollars in damage – and in some cases it could be millions. Only 2% of organizations said their web applications had not been compromised in the past 12 months – 98% said they had.
Tags : ddos, technical support, data security, application security
     Akamai Technologies
By: Akamai Technologies     Published Date: May 05, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
Tags : cloud security, data, akamai
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
APIs are the unseen language of the Internet. They power digital transformation across industries by allowing applications to talk to one another and operate as crucial backend services to websites and mobile apps. As a dynamic and somewhat hidden technology, it can be challenging to find detailed information about the API space. We combined findings from our recent API survey of business leaders from over 400 leading technology companies with industry data to compile four need to know facts about APIs.
Tags : api, mobile app, technology, backend service
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.
Tags : mobile, mobile adoption, customer loyalty, always on
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing infrastructure within the data center with security measures in the cloud for a more robust web security posture. We also share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
Tags : cloud security, buyer's guide, data safety, cybersecurity
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
Web application and DDoS attacks hit enterprises without warning or reason. The attacks can expose confidential data and website resources to malicious uses, reduce performance, and render sites unavailable. Responsible organizations proactively block web attacks to protect their reputations, site availability, site performance, and confidential data.
Tags : application, security, performance, web attacks, data security
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
The cloud is a network of servers housing data, software, and services. Cloud services are commonly accessed via the Internet, instead of locally in a data center. Businesses are increasingly relying on the cloud for cybersecurity for two key reasons: 1. Due to a changing threat landscape, there’s a need for more scale, accuracy, experience, and collective intelligence. These resources are out of reach internally for most organizations. 2. There are fundamental limits with on-premises hardware mitigation appliances and enterprise data centers for Distributed Denial of Service (DDoS) and web attack protection.
Tags : cloud security, scale, data center, ddos
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 13, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 13, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 13, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
Tags : api, performance, security, developing, applications, data
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
Tags : api, performance, security, developing, applications, data
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
Tags : api, performance, security, developing, applications, data
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
Tags : api, performance, security, developing, applications, data
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
Tags : api, performance, security, developing, applications, data
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : api, security, interface, businesses, data, mobile, adoption
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
Tags : monitor, optimize, validate, digital, experiences
     Akamai Technologies
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