audience intelligence

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By: Adobe     Published Date: Mar 21, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals.
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     Adobe
By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: How to bring your data sources together into a unified view of the customer How to move beyond basic demographic attributes to behavior attributes How to use look-alike modeling to improve customer targeting and acquisition
Tags : audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, data management
     Adobe
By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, telecommunications, telecom, telecoms
     Brandwatch
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