automation platform

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By: CrowdStrike     Published Date: Feb 14, 2019
A SANS Review of CrowdStrike Falcon X While threat intelligence can transform an organization's security posture, it can also be complex and costly for organizations to adopt and operationalize. With that in mind, SANS Analyst Dave Shackleford tested CrowdStrike Falcon XTM threat intelligence and the report of his findings is now available. Falcon X enables cybersecurity teams to automatically analyze malware found on endpoints, find related threats and enrich the results with customized threat intelligence. The SANS Review of Falcon X encapsulates and explains the analyst’s findings and details how CrowdStrike can help your security operations center (SOC) team make predictive security a reality. Download this report to learn: • How intelligence automation, built into the Falcon endpoint protection platform, enables teams, of all skills and sizes, to make better decisions and respond faster • How Falcon X performs investigations and delivers actionable intelligence with custom indicat
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     CrowdStrike
By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation
     Eloqua
By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
     Marketo
By: Marketo     Published Date: Oct 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
     Marketo
By: Marketo     Published Date: Oct 03, 2014
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : marketo, crm lead management, crm, marketing automation, marketing automation platform, map, crm lead management
     Marketo
By: Marketo     Published Date: Oct 03, 2014
Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.
Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
     Marketo
By: Marketo     Published Date: Oct 03, 2014
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center — it's a revenue driver.
Tags : marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm
     Marketo
By: Marketo     Published Date: Jun 06, 2016
Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius. In it, you’ll get tips for succeeding with marketing automation and detailed profiles of each marketing automation platform from its end users.
Tags : marketo, marketing automation software, marketing
     Marketo
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
Tags : b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation
     Yesler
By: Neolane, Inc.     Published Date: Jun 03, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
Tags : enterprise marketing software, neolane, economy, investments, cost cutting, lean, recession, competitive landscape
     Neolane, Inc.
By: K2     Published Date: Jan 07, 2016
Choosing the right solution to automate your business processes or meet specific business process needs isn’t easy. While a broad array of functionality is available, from BPM suites to custom applications that meet specific business needs, different solutions have differing capabilities and strengths across a variety of categories. In the following RFI, we’ve honed in on eight key areas for business process automation success to help you evaluate the quality of the platforms you are considering – and to ensure that the system you choose is agile and flexible enough to meet your business needs.
Tags : business process automation, rfi, best practices, bpm, networking, security, software development, it management
     K2
By: Group M_IBM Q119     Published Date: Mar 05, 2019
IBM commissioned Forrester Consulting to examine the potential ROI enterprises may realize by implementing the IBM Automation Platform for Digital Business. The purpose of this Total Economic Impact (TEI) study is to provide readers with a framework to evaluate the potential financial impact of the IBM Automation Platform for Digital Business on their organizations.
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     Group M_IBM Q119
By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
Tags : data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
     IBM
By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: IBM     Published Date: Jul 25, 2014
IBM® SmartCloud® Orchestrator makes complex cloud services easy to manage. Built on OpenStack, IBM SmartCloud Orchestrator provides common cloud services for multi tier application environments on top of compute, network and storage while supporting multiple hypervisors and multi-vendor platforms. It’s designed to simplify and speed the creation and execution of process workflows that then help shorten deployment and change processes in the cloud. With standardization and automation of cloud services through a flexible orchestration engine, IBM SmartCloud Orchestrator (SCO) provides ongoing service lifecycle management and the flexible platform to automate assets that most organizations are already using.
Tags : ibm, ibm smartcloud, cloud services, application management, cloud computing, networking, storage, deployment
     IBM
By: IBM     Published Date: Jul 05, 2012
There are significant cost and performance advantages in migrating from Oracle or HP platforms to Power Systems. In order to mitigate the risks in moving, IBM offers a Migration Factory to partner with clients throughout their transition. Read the white paper to learn more about the advanced tools, metrics and workshops available with this service.
Tags : ibm, technology, project management, automation, platform, migration factory, power systems
     IBM
By: Gleanster Research     Published Date: Jul 08, 2014
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.
Tags : gleanster, customer relationship management, crm, smb, marketing automation, crm platforms, smb marketplace, customer engagement
     Gleanster Research
By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
Tags : b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm
     Sponsored by Adobe and Salesforce
By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
     Marketo
By: Marketo     Published Date: Jun 05, 2014
Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals — whether you’re looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.
Tags : marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
     Marketo
By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms Download the report to learn about these topics and more.
Tags : marketo, mult-channel, native, live event management, content, marketing automation, launchpoint
     Marketo
By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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     Marketo
By: Bronto     Published Date: Sep 26, 2011
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : whitepaper, seven, white paper, email marketing, list growth, basics, opt-in, social
     Bronto
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