interactive media

Results 26 - 32 of 32Sort Results By: Published Date | Title | Company Name
By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Tags : godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
     Godfrey
By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
Tags : b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
     Godfrey
By: Gladson     Published Date: Aug 25, 2010
Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.
Tags : consumer packaged goods, category management, cpg manufacturers, product databases, informational retailing, e-commerce, online shopping, interactive, mobile applications, social media
     Gladson
By: Interactive Intelligence     Published Date: Aug 30, 2011
Looking for expert advice on social media and its impact on the multichannel contact center but don't have access to an analyst firm to get the insight you need? This is your chance to gain that insight, free of charge.
Tags : interactive intelligence, social media, multichannel contact center, art schoeller, communication channel, metrics
     Interactive Intelligence
By: Equinix     Published Date: Jul 31, 2012
This white paper from GigaOM Pro explains the factors to consider when developing a public-to-private cloud migration or hybrid strategy, some pitfalls to avoid and a case study. Get your complimentary 40-page report now.
Tags : cdn, latency, cloud, application, host, private cloud, private, public-to-private, public, zynga, hybrid, networking
     Equinix
By: Sage     Published Date: Aug 19, 2014
Social media is making a huge impact on the way we use the Internet, communicate with friends and family, network with business colleagues, gather information, and make decisions. In business, social media can provide unique opportunities to promote products and services, find and recruit talented employees, and deliver an interactive customer experience. But there are also risks, such as the potential to damage the company’s reputation and brand, lose intellectual property, or invite lawsuits by employees, job applicants, or customers. From an HR perspective, it can be hard to tell if social media is your friend or your foe. This white paper discusses how HR can use social media and how it can go wrong.
Tags : sage, social media, human resources, recruit, risk, intellectual property
     Sage
By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     IBM
Previous    1 2     Next   
Search White Papers      

Add White Papers

Get your white papers featured in the insideHPC White Paper Library contact: Kevin@insideHPC.com