behavior

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By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management
     SurveyMonkey
By: Optimizely     Published Date: Sep 28, 2015
In Optimizely’s independent survey of digital channel owners with Dimensional Research, we observed an emerging set of behaviors that indicate sophisticated optimization being done by teams actively running A/B and multivariate experiments. These teams are doubling down on the people and processes needed to accelerate the development of their optimization programs. The result? Faster business benefits and in greater orders of magnitude.
Tags : a/b testing, customer experience, sophisticated optimization, optimization programs, enterprise applications
     Optimizely
By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
Tags : crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data
     CrowdTwist
By: Cisco     Published Date: Dec 19, 2016
Criminal groups behind today's cyberattacks have become better organized, introducing reconnaissance activity, custom malware, evasion techniques, and other sophisticated tactics that place a burden on traditional security defenses. The litany of high-profile data breaches is impacting every industry and prompting organizations of all sizes to respond by modernizing their IT security infrastructure. The battlefield continues to be at the endpoint, where attackers typically strike to gain initial access to the corporate network. Most organizations have been waging this battle using traditional antivirus at the endpoint, a solution that has received a lot of improvements over its more than 25 years of existence but clearly isn't keeping up with attacker sophistication. Emerging endpoint specialized threat analysis and protection (STAP) products can either replace or complement antivirus by adding behavioral analysis and continuous system and user activity monitoring to identify new and s
Tags : 
     Cisco
By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
Tags : ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
     IBM
By: IBM     Published Date: Aug 05, 2015
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
Tags : digital banking, big data, ibm, customer information, account activity, segmentation, value proposition, customer behavior
     IBM
By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Tags : net atlantic, total engagement, email marketing, emarketing, social media, sms automation, churn
     Net Atlantic
By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Tags : net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
     Net Atlantic
By: Jive     Published Date: Feb 12, 2015
Enabling a "digital business" is becoming an increasing priority for organizations; the transition to enabling a digital interaction model inside an organization is twofold. There are technologies that underpin interactions as well as the cultural and behavioral changes that support this transition. Enterprise social networks (ESNs), and more broadly, social workflow, can play a significant role in this particularly when thought of as both a platform and a social workflow embedded in business systems where users are getting work done. This study identifies several key areas of market opportunity and provides criteria by which vendors can be judged now and over the next 5 years.
Tags : enterprise, transition, interaction, digital business, social networks, vendor evaluations, vision, communication, collaboration, market assessment
     Jive
By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel
     IBM
By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience, customer behavior, intent, customer experience optimization
     IBM
By: BlueHornet     Published Date: Jun 11, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
Tags : blue hornet, bluehornet, data collection, data mining, subscriber information, subscriber, newsletter design, newsletter managment, campaign managment
     BlueHornet
By: Bronto     Published Date: Feb 01, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
Tags : mobile shopping, mobile, consumer behavior, retail
     Bronto
By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
     SPSS
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
     SPSS, Inc.
By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Tags : eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
     Eyeblaster, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
     Spredfast, Inc.
By: Q1 Labs     Published Date: Feb 02, 2012
WikiLeaks and Stuxnet have illustrated a few fundamental IT Security issues that have underscored the need for Total Security Intelligence to counter advanced threats and to detect anomalous behavior.
Tags : wikileaks, apt, advanced persisent threats, stuxnet, siem, security event management, it network security, security intelligence, it security intelligence, siem solution, siem technology, security monitoring, threat detection, fraud prevention, risk management, security compliance, log management solution, threat detection, fraud prevention, risk management
     Q1 Labs
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