behavior attributes

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By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: How to bring your data sources together into a unified view of the customer How to move beyond basic demographic attributes to behavior attributes How to use look-alike modeling to improve customer targeting and acquisition
Tags : audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, data management
     Adobe
By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
Tags : customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics
     IBM
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