brand advocate

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By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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     Motorola Solutions
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
     Oracle
By: Monotype     Published Date: Mar 24, 2017
Brand Advocate
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     Monotype
By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
Tags : marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence, engagement, social media engagement, influence, influencer, influence marketing, co-creation, content marketing, earned media, crowdsourcing, social marketing, social roi, social media
     Crowdtap
By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
Tags : online experience, user experience, web experience customer experience, branding, digital marketing, ibm, social business
     IBM
By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
Tags : branding, customer obsession, brand advocacy
     Jive Software
By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
Tags : cgt, analytics, consumer goods, distribution channels, advanced analytics
     IBM
By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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     Reputation.com
By: Wildfire Interactive     Published Date: Sep 29, 2012
The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing
     Wildfire Interactive
By: KPMG     Published Date: Jun 06, 2019
Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation. Read this report to discover: • how and why the marketing organisation must transform • why CMOs must expand their knowledge and responsibilities beyond traditional marketing • how to measure success in a customer-centric environment • seven key actions for creating a customer-centric marketing organisation.
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     KPMG
By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Tags : socialchorus, employee engagement, job applications, employee advocates, social media, social media marketing, employee advocacy, advocate marketing programs
     SocialChorus
By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Tags : swyft, branding, brand advocates, consumer, purchase intent, content, media
     Monotype
By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
Tags : restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
Tags : hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
Tags : hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance
     Zuberance
By: Marketo     Published Date: Mar 22, 2018
Words like “brand advocate” and “engagement” can sound squishy and could lead you to believe any potential gains from this new way of marketing will be intangible. That is not the case. Download these slides to understand the real—and substantial—financial benefits that can come from moving to engagement-focused marketing.
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     Marketo
By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
Tags : corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce, corporate branding, technology
     IBM
By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness, brand content, brand content sharing
     SocialChorus
By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
Tags : employee advocacy, employee training, revenue growth, social workforce
     SocialChorus
By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Tags : social experience, acquia, vitual commerce experience, online shopping
     Acquia
By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
Tags : zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value
     Zuberance
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