brand building

Results 1 - 25 of 41Sort Results By: Published Date | Title | Company Name
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
Tags : 
     Oath
By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
     Adobe
By: Adobe     Published Date: Jul 04, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobility, mobile apps, customer engagement, app, mobile apps
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobile apps, mobility, mobile devices, customer experience
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobile apps, mobility, mobile devices, customer experience
     Adobe
By: Concerto Cloud Services     Published Date: Dec 18, 2015
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense. 1) Maintain and evolve your brand 2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up 3) Be the trusted advisor to your customers 4) Wrap unique services around the cloud platform and drive additional value to your customers 5) Launch into the world of consumption-based revenue and drive a long-term run rate
Tags : 
     Concerto Cloud Services
By: Dynatrace     Published Date: May 20, 2016
How to Modernize Your eCommerce Analytics and Improve Customer Experience: 6 best practices of digital performance masters If you are responsible for digital performance, this eBook is your guide for: - Maximizing revenue and brand loyalty - Launching new initiatives wtih confidence - Building engaging digital experiences faster
Tags : dynatrace, ecommerce, ecommerce analytics, digital performance, customer experience, digital, software development, enterprise applications
     Dynatrace
By: Interactions     Published Date: Feb 27, 2019
The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a compettve, customer-obsessed environment, there is always room for improvement. In a recent research report on Customer Efort, Interactons found that customers simply aren’t willing to spend a lot of tme getng their issues resolved. That’s why brands today need to design a modern customer care strategy that not only addresses their customers needs, but also removes efort and frustraton. And do all of this while reducing the ever increasing cost and complexity of customer care. So how do you get started with developing a successful customer care strategy? We’ve outlined 4 steps that address the major points you need to consider when building a customer care roadmap.
Tags : 
     Interactions
By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
Tags : 
     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : 
     HERE Technologies
By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
Tags : b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
     CEB
By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Tags : user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
     Olapic
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
Tags : business technology, customer engagement, customer experience, cios, enterprise applications
     Netsuite DWASF Leads Display Q1 2015
By: Wildfire Interactive     Published Date: Sep 29, 2012
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing
     Wildfire Interactive
By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
Tags : marketing, content marketing, best practices, business optimization, business practices
     Tapinfluence
By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
Tags : branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising
     Monotype
By: OC Tanner     Published Date: Apr 19, 2018
Recognition and appreciation are also vitally important in the workforce as organizations and their employees struggle to adapt to rapid change. New research conducted separately by O.C. Tanner and Brandon Hall Group shows the significant influence of recognition and appreciation in building a cultural foundation for change, innovation and a spirit of accomplishment.
Tags : 
     OC Tanner
By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Tags : brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
     Bronto
By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer
     Adobe
By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
Tags : spredfast, social media strategies, branding, social network, marketing opportunities
     Spredfast, Inc.
By: Absorb     Published Date: May 10, 2018
In a business environment where being able to build and maintain a solid brand reputation and lasting relationships with your customers is essential for ongoing success, effective compliance training for team members is critical. Assembling quality course content, either through purchasing off-the-shelf compliance courseware or developing training material in-house or in partnership with an external developer, and delivering that material in a consistent manner, can help protect your organization and minimize the damage from compliance transgressions.
Tags : elearning, training, business, brand, reputation, relationship, building
     Absorb
By: Jive Software     Published Date: Oct 08, 2009
Learn how Intel leverages a branded online community to engage its Partners, to cut costs and grow channel sales during the tough economic environment.
Tags : jive, branded online community, grow channel sales, plan for building an online community
     Jive Software
By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
Tags : programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting, targeting techology, omnichannel, multichannel
     Turn
Previous   1 2    Next    
Search White Papers      

Add White Papers

Get your white papers featured in the insideHPC White Paper Library contact: Kevin@insideHPC.com