brand advertising

Results 26 - 50 of 64Sort Results By: Published Date | Title | Company Name
By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
Tags : programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting, targeting techology, omnichannel, multichannel
     Turn
By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
Tags : programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
     Turn
By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, social media advertising, facebook, instagram, paid social, marketing, digital marketing
     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
Tags : 
     ChannelAdvisor
By: NCM Fathom     Published Date: Feb 23, 2010
The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.
Tags : ncm, fathom, revenue, branding, advertising, ad management, digital cinema network
     NCM Fathom
By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
     Wyng
By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : video advertising, video ads, digital advertising, online advertising, brand advertising
     Oath
By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Tags : brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications
     BrightCove
By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
     G/O Digital
By: Vision Critical     Published Date: Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
Tags : vodafone, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, testing, communication, community, branding
     Vision Critical
By: Vision Critical     Published Date: Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
Tags : virgin, mobile, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community
     Vision Critical
By: Vision Critical     Published Date: Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
Tags : kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, branding
     Vision Critical
By: Vision Critical     Published Date: Jun 23, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Tags : roxy, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, style squad
     Vision Critical
By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
     Oneupweb
By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity
     MarkMonitor®
By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
     GumGum
By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
Tags : network latency, website performance, latency, dns network, business intelligence
     Dyn
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : bizmago, small business, marketing, social media, branding, web design, service, quality, advertising services
     Bizmago
By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
Tags : leapfrog, target, drive, strategy, market, research, market research, data, consumer, mri, comscore, buzzmetrics, audience, brand, campaign, advertising
     LeapFrog Interactive
By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
Tags : hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share, tactical campaign adjustments, fragmented media, brandmercials, branding, media rates, direct marketing association, dma, hawthorne direct, profitability, tv advertising
     Hawthorne Direct
By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Tags : advertising, marketing, vms, social media, roi, vantage
     VMS
By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
     VMS
By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey
     SurveyMonkey
By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Tags : iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
     AdMob
By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
     Spredfast, Inc.
Start   Previous    1 2 3    Next    End
Search White Papers      

Add White Papers

Get your white papers featured in the insideHPC White Paper Library contact: Kevin@insideHPC.com