brand loyalty

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By: Spredfast, Inc.     Published Date: Aug 06, 2013
Social business has emerged and accelerated into a bona fide business practice at an incredible pace. By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up.
Tags : spredfast, social media, advertising solutions, blog comments, blog monitoring, brand loyalty, brand management, brand positioning, content management, content marketing, corporate blogging, customer acquisition, customer behavior, marketing analytics
     Spredfast, Inc.
By: Urban Airship     Published Date: Oct 08, 2013
Want to see our best customer success stories (and maybe gather a few ideas from other brands’ best practices)? Our newest pocket-sized offering highlights customers from various industries, their objectives, and spectacular results in engagement, revenue and loyalty.
Tags : mobile marketing strategy, mobile relationship management, mobile marketing, push messaging, mobile engagement
     Urban Airship
By: MuleSoft     Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
Tags : retail success, cut costs, customer retention, revenue growth, enterprise applications
     MuleSoft
By: Oracle Service Cloud     Published Date: Mar 23, 2016
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
Tags : oracle, service cloud, customer service, customer engagement
     Oracle Service Cloud
By: Microsoft     Published Date: Jul 20, 2018
EXPECTATIONS FOR CUSTOMER SERVICE CONTINUE TO RISE AROUND THE GLOBE Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty. The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement. Regardless of industry, service organizations are a customer engagement focal point for brands around the world. Our r
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     Microsoft
By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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     Microsoft Azure
By: Bazaarvoice     Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices, customer reviews, authemtic content, disclosure, compliance policies, social media
     Bazaarvoice
By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
Tags : ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
     IBM
By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
Tags : sap, media, social media, branding, loyalty
     SAP
By: Melbourne IT     Published Date: Feb 02, 2011
Read this article to find out how reselling white-labeled e-business products can be a successful revenue stream for your business.
Tags : melbourne it, white labeling, whitelabel, resell, ebusiness, reselling, rebranding, branding, loyalty, revenue growth
     Melbourne IT
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
     Sysomos
By: Bazaarvoice     Published Date: Oct 14, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, marketing, reviews, purchase intent, brand, feedback
     Bazaarvoice
By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle, business insights
     Aimia
By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, marketing, digital, multi, channel, personalization, experience, brands, strategies, solutions, conversation, revenue, intelligence, differentiation, content, cms, mobile, social, technology, loyalty
     Adobe
By: Signal     Published Date: Nov 09, 2016
Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.
Tags : signal, marketing, brand loyalty, first-party data, loyalty programs, customer engagement, digital customer touchpoints
     Signal
By: Code42     Published Date: Feb 28, 2018
Disaster Recovery Plan Roadmap Learn how automatic backup delivers guaranteed business data protection and recovery—no matter the threat. When ransomware hits, the average small business experiences two full days of downtime. One-third of businesses lose revenue and all experience brand and loyalty damage that’s harder to quantify. To stop the bleeding, most small businesses end up paying at least $2,500 to get their data back. But paying the ransom doesn’t guarantee anything. Plenty of businesses have fully complied with the ransom demands, only to have the ransomer increase the ransom request—or simply take off with the ransom and the data.
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     Code42
By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
Tags : ibm, mobile, engage, strategy, brand loyalty
     IBM
By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
Tags : branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
     Junta42
By: Junta42     Published Date: Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
Tags : trust, junta 42, marketing content, ebook, target audience, digital noise, branding, loyalty, self-serving promotion, social networking, google, twitter, technorati, boardreader, mastercard, trusted
     Junta42
By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
     Bazaarvoice
By: Cisco     Published Date: Dec 21, 2016
Technology’s role in business and society has shifted away from largely driving efficiencies to innovating and creating engaging experiences that attract and retain customers. Innovations and business outcomes are fueled by a perfect storm of technology trends in cloud, analytics, machine learning, IoT and the emerging API Economy. The convergence of these technologies has created new opportunities for enterprises to improve business performance by acquiring customers faster while creating brand loyalty. The role of technology expands the interaction with customers beyond the core of the enterprise – away from 100% dependencies on systems of records – and towards real-time, contextual interactions. Businesses are a digital business or they are evolving to become one. This requires enterprises to re-think how they build software architectures.
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     Cisco
By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
Tags : crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends
     CrowdTwist
By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : multi channels, loyalty, acquisition, branding, consumers, strategy
     CrowdTwist
By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
Tags : crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs
     CrowdTwist
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