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By: WordStream     Published Date: May 23, 2013
Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.
Tags : wordstream, ppc, negative keywords, ppc costs, negative keyword tool, negative keyword suggestion tool, keyword discovery, find negative keywords, save money on ppc, keyword management
     WordStream
By: IBM     Published Date: May 22, 2013
In today's business environment, organizations of all sizes are struggling to maintain the advanced IT capabilities they need to be competitive while reining in cost and complexity. Shifting to off-premise hosted models, such as software-as-a-service (SaaS) and business process outsourcing, is a common activity undertaken to manage costs. One of the main challenges businesses face in adopting cloud and SaaS delivery models is the task of synchronizing data and integrating the multitude of systems already in datacenters with new cloud-based applications, not to mention within the cloud itself. Traditionally, this required organizations to leverage existing tools as well as custom development. This white paper looks at how two enterprises encountered problems with cloud integration and adopted IBM WebSphere Cast Iron to solve their immediate problems and extend use more broadly across their organizations.
Tags : saas, ibm, ibm websphere, websphere, cloud computing
     IBM
By: Sponsored by HP and Intel®     Published Date: May 13, 2013
Learn more about this offering that includes a self-service infrastructure portal for quick auto-provisioning, along with built-in infrastructure lifecycle management to optimize infrastructure, manage the resource pools, and help ensure uptime. CloudSystem Matrix is integrated by design with broad support of heterogeneous environments, including VMware, Microsoft® Hyper-V, and KVM through OpenStack as an enabling technology that manages and provisions virtual machines to the Red Hat KVM hosts.
Tags : 
     Sponsored by HP and Intel®
By: Netapp     Published Date: May 03, 2013
Flash is quickly emerging as the preferred way to overcome the nagging performance limitations of hard disk ddrives. However, because flash comes at a significant price premium, outright replacement of HDDs with flash only makes sense in situations in which capacity requirements are relatively small and performance requirements are high. Learn how deployment approaches—including hybrid storage arrays, server flash, and all-flash arrays—that combine the performance of flash with the capacity of HDDs can be cost effective for a broad range of performance requirements.
Tags : deploying flash, hdd, hard disk drives, enterprise it
     Netapp
By: Genesys     Published Date: Apr 25, 2013
In this paper, we’ll look at how investing in the right contact center solution can help transform your enterprise and enhance your business outlook.
Tags : contact center, customer service, contact center technology, process optimization, performance, change management
     Genesys
By: IBM     Published Date: Apr 23, 2013
Profitability analysis is important to all companies. But in times of economic uncertainty, it becomes even more critical because organizations need a comprehensive and forwardlooking view of profitability to ensure that they can remain financially viable, whatever the economic circumstances. For companies to be successful, they need automated systems that enable interactive profitability analysis that can be shared across a broad swath of users. They also need robust, advanced analytics, to provide detailed granular metrics for assessing profitability and measuring performance. IBM offers solutions that can meet those needs.
Tags : profitability, analysis, finance, projection, prediction, analytics, automation, metrics
     IBM
By: IBM     Published Date: Apr 23, 2013
When an unpredictable economy brings sudden shifts in revenues, costs, and profits, Software solutions can give Finance the ability to anticipate and adapt. But Finance needs the help of IT. Specifically, Finance needs the help of inspiring IT Managers who can lay out the roadmap that will take Finance from the automation of discrete processes to the broader task of transforming the business to compete successfully in a challenging global economy.
Tags : finance, operations, change management, enterprise
     IBM
By: SilverSky     Published Date: Apr 16, 2013
Threats to the security of your network will never completely go away, but the ability to prepare for, recognize and quickly remediate these threats should be a part of day-to-day company operations. This white paper gives you eight essentials for managing vulnerabilities in a network including internal and external assessments, how frequently you should run scans for threats and the importance of broadening testing beyond basic network services and operating systems.
Tags : vulnerability management, security, threat management, security, assessment
     SilverSky
By: Salesforce.com     Published Date: Apr 16, 2013
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
Tags : mobile, smartphones, tablets, engagement, experience, applications
     Salesforce.com
By: EMC Corporation     Published Date: Apr 03, 2013
Instead of just thinking about backup in terms of familiar IT “speeds and feeds,” organizations are looking at it from a broader business perspective.
Tags : emc, ebook, backup environments, backup transformation, speeds and feeds
     EMC Corporation
By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
Have you tried voice broadcasting? It’s an automated phone call that’s an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.
Tags : voice broadcasting, sales, marketing, phone, crm, reminders, event promotion, surveys
     Ifbyphone, Inc.
By: 8x8, Inc.     Published Date: Jan 22, 2013
Traditional phone systems present two main problems for businesses: limited features and high costs. As a result, small businesses are migrating to Internet phone systems that deliver advanced communication over broadband connections.
Tags : internet phone service, small business, traditional phone service, 8x8, voip, pbx phone
     8x8, Inc.
By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Tags : ivr, interactive voice response, b2b marketing, lead generation, lead scoring, lead qualifying, lead nurturing, scoring phone leads, inbound ivr, outbound ivr, sales calls, marketing automation, customer calls, voice broadcasts
     Ifbyphone, Inc.
By: Concur     Published Date: Jan 14, 2013
Where was the most popular place worldwide for business travelers to dine out, drive in or hang their hat in 2011? This report reveals where travelers are spending money, where they aren’t, and what the state of the industry is at home and abroad.
Tags : business expense, cloud expense management, cloud expense reporting, expense best practices, expense management, expense management best practices, expense management report, expense management research, expense management study, expense report software, expense reporting, expense research, expense software, t&e best practices, t&e report, travel expense management, travel expense software, travel expense cloud, mobile expense management, mobile expense
     Concur
By: Clearvale by BroadVision     Published Date: Dec 26, 2012
In the traditional business environment, business processes evolve over time. As companies grow, most do not have the time or ability to implement infrastructure that continually enables effective collaboration, innovation or knowledge transfer.
Tags : social media, social network, 8 key metrics, broadvision, enterprise
     Clearvale by BroadVision
By: Clearvale by BroadVision     Published Date: Dec 26, 2012
After the swift and ubiquitous adoption of social networking sites like Facebook and Twitter among consumers,many businesses have been moving to recreate some of that success within their enterprise. Enterprise Social Networks are the result.
Tags : social network, broadvision, enterprise social network, facebook, twitter
     Clearvale by BroadVision
By: NetIQ     Published Date: Nov 05, 2012
The broad adoption of SIEM technology is driven by security and compliance needs. Targeted attack discovery requires effective user activity, data access and application activity monitoring. Vendors are testing demand for broader-scope solutions.
Tags : siem technology, threat management, security management, enterprise security, compliance, security
     NetIQ
By: INXPO     Published Date: Oct 22, 2012
It seems that business moves at a rate more rapid than ever before. All the while, organizations aim to grow revenue, expand abroad and lower costs. Read this white paper to learn the business benefits of improving your organization's internal communications - and how to do it.
Tags : inxpo, organization communications, internal communications, communication, enterprise, framework, enterprise applications
     INXPO
By: FORA.tv     Published Date: Oct 09, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
     FORA.tv
By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
     FORA.tv
By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
     FORA.tv
By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
     FORA.tv
By: Frost and Sullivan     Published Date: Sep 21, 2012
Join Frost & Sullivan and Scottish Development International for a complimentary eBroadcast as we discuss why new game-changing product applications and technologies are seeing radical developments.
Tags : production, market applications, product applications, biomaterials, composites, metals and alloys, electronic functional materials
     Frost and Sullivan
By: Aberdeen Group     Published Date: Sep 11, 2012
IBM® Tivoli® Netcool®/OMNIbus is a "manager of managers" designed to collect and correlate events from a broad spectrum of infrastructures, providing a "single pane of glass" view into the performance of the entire IT and business infrastructure.
Tags : business technology, ibm, aberdeen, manager, business infrastructure, it management
     Aberdeen Group
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