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By: Polycom     Published Date: Mar 12, 2018
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business.
Tags : skype, business, polycom, infrastructure, meeting, enterprise
     Polycom
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy
     TheMarketingScope
By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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     VMware
By: VMware     Published Date: Mar 03, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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     VMware
By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
Tags : customer engagement, marketing automation, customer lifecycle, crm
     Act-On
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
     Oracle
By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, b2b, content, marketing, strategy, networking
     Oracle
By: Oracle     Published Date: Dec 11, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
Tags : oracle, eloqua, creative kickstarter, q&a, monitoring, networking, it management, enterprise applications, data management
     Oracle
By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
Tags : powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
     Powered Inc.
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
     Business.com
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
     Business.com
By: Symantec Corporation     Published Date: Feb 25, 2014
Due to recent innovations in the mobile device industry, demand for mobile applications has soared. Meanwhile, malware continues to infect sites at an explosive rate. Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. This business guide discusses how the latest code signing technology works to secure software code and content for mobile applications, along with why code signing platforms need to be flexible, scalable, user-friendly, and easily adaptable to different mobile operating platforms.
Tags : symantec, mobile, mobile applications, security
     Symantec Corporation
By: Symantec Corporation     Published Date: Jun 24, 2014
Due to recent innovations in the mobile device industry, demand for mobile applications has soared. Meanwhile, malware continues to infect sites at an explosive rate. Mobile application developers need to secure their code and content to protect the integrity of their software and the reputation of their business. This business guide discusses how the latest code signing technology works to secure software code and content for mobile applications, along with why code signing platforms need to be flexible, scalable, user-friendly, and easily adaptable to different mobile operating platforms.
Tags : security, software, mobile, mobile application, malware, code signing, software development
     Symantec Corporation
By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
Tags : crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
     Crownpeak
By: Crownpeak     Published Date: Sep 29, 2016
The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, designed to help guide companies that are in the process of evaluating a Web Content Management solution for their business. For the third year in a row, Gartner has recognized Crownpeak as a "Visionary" on its 2016 Magic Quadrant for Web Content Management. The report is an invaluable tool for gaining a better understanding of the industry's leading WCM solutions and their strengths. Crownpeak recently added Digital Quality Management to its platform, making us the only WCM with automated monitoring for flagging errors and inconsistencies. Enjoy a complimentary download on us!
Tags : crownpeak, gartner, magic quadrant, web content management, wcm, digital quality management, digital experience management
     Crownpeak
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing
     Cision
By: CMO.com     Published Date: May 10, 2016
Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.
Tags : consumer management, business management, best practices, digital commerce
     CMO.com
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: ForeSee Results     Published Date: Feb 07, 2007
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
Tags : e-business, e-commerce, google, yahoo, msn / live search, loyalty and retention, foresee, foresee results
     ForeSee Results
By: Altova     Published Date: Aug 21, 2009
The ability to offer customers business content in multiple formats, such as Web pages, email messages, Word documents, PDF documents, etc., is vital for meeting customers' needs and expectations in today's hyper-competitive Internet economy.
Tags : xml, search engine, multiple format, multiple formats, customer service, content delivery, altova, software development
     Altova
By: IBM     Published Date: Sep 23, 2008
To stay ahead of the competition, companies depend on partnering and collaboration solutions that leverage the capabilities of suppliers, partners and customers. In this webcast you'll see how IBM Lotus Quickr 2.0 can transform the way everyday business content, like documents and rich media, can be shared to make a more effective collaboration team.
Tags : collaboration, ibm, ibm mmdg, mmdg, collaborative commerce, document management, productivity, quickr, smb, small business, soho
     IBM
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