buy process

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By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: Radius Solutions     Published Date: Apr 29, 2008
Buying an ERP system that doesn't closely fit your business processes can be a costly mistake. This is particularly true if you try to fit a generic manufacturing ERP solution into a packaging/printing business environment. Reworking a non-industry specific system to meet the day-to-day operational needs of a printing/packaging operation requires significant modifications to the core product. The resulting software can end up so heavily customized that it can be difficult and very costly to maintain.
Tags : erp, erp software, erp system, software selection, radius, radius solutions
     Radius Solutions
By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing
     Marketo
By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
     Godfrey
By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
Tags : godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
     Godfrey
By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
Tags : aprimo, financial system, auditing process, prioritize marketing programs, it management
     Aprimo, Inc.
By: Esker     Published Date: Apr 12, 2012
This buyer's guide provides you with the key topics and the most important questions to ask an AP solution provider so that you can select the most appropriate AP solution to meet both your business and process needs.
Tags : order to cash, procure to pay, fax software, fax service, fax server, document automation, accounts payable, accounts receivable, ocr software, workflow, enterprise applications
     Esker
By: uberVU via HootSuite     Published Date: Apr 23, 2013
Todays B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
Tags : social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
     uberVU via HootSuite
By: Eloqua     Published Date: Dec 18, 2013
Lead scoring. Its not voodoo marketing anymore.
Tags : oracle, oracle eloqua, lead scoring, marketing, sales, buying process
     Eloqua
By: Intralinks     Published Date: Nov 23, 2015
This Buyers Guide offers a holistic approach for your evaluation process by examining the granular aspects of enterprise file sharing, as well as infrastructure and extended collaboration, including Information Rights Management (IRM).
Tags : intralinks, infrastructure, information rights management, data management, data center
     Intralinks
By: Xactly Corp     Published Date: Sep 16, 2016
At the corporate level, buying software of any sort can be an overwhelming and time consuming process. There are various vendors to consider, different features to prioritize, and the need to align decision-makers across multiple departments in order to come to a conclusion. It can be especially tricky to navigate if you are selecting a vendor for a job previously accomplished without software.
Tags : sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management, enterprise applications
     Xactly Corp
By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that arent ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
Tags : 
     Oracle
By: Oracle     Published Date: Sep 30, 2019
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
Tags : 
     Oracle
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process marketing automation. Using a wide spectrum of digital channels, todays buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Tags : 
     Oracle Marketing Cloud
By: ChannelAdvisor     Published Date: Jan 17, 2019
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, theres never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers sites, and more than half will opt to buy directly from brand manufacturers when given the option. After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved. But how can you know when its time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
Tags : 
     ChannelAdvisor
By: Pros, Inc     Published Date: Apr 24, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, its time to rethink your sales strategy. In this webinar, well discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. Well walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. Well also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, well specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
Tags : 
     Pros, Inc
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