buy process

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By: IBM     Published Date: Sep 16, 2014
IBM’s new PowerLinux servers appeal to Linux buyers? Linux buyers are driven by the price advantages that Linux offers as compared with other operating environments (Linux is free open source code) Windows and Unix are chargeable licensed code). Linux buyers, therefore, look first and foremost at the total cost of acquisition of Linux based servers. Linux buyers also want rapid time to value (fast deployment); they often use decentralized procurement processes; they want their Linux servers to be simple to use and manage."
Tags : power-based systems, big data, linux, fast deployment, open source infrastructure, data management
     IBM
By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
     Marketo
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Tags : silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
     Silverpop Engage B2B
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications
     Oracle
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications
     Oracle
By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
Tags : grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
     Oracle
By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
Tags : grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing, oracle, eloqua
     Oracle
By: IBM     Published Date: Feb 04, 2014
As new technology and connected consumers redefine how business is done, IBM Smarter Commerce solutions help companies more effectively engage with customers across four critical aspects, which include the Buy, Market, Sell and Service components. This ebook outlines those areas and solutions for each.
Tags : ibm, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success, smarter consumers, service solutions, smarter market, value chain strategy, sell and service, complicating efforts, customer interaction
     IBM
By: IBM     Published Date: Feb 24, 2014
Read this paper to get an in-depth look at how the past is shaping the future of retail. Find out what it takes to rethink your strategy and points of differentiation—and to even radically redefine the role of the store in order to turn it into an asset instead of a liability.
Tags : ibm, retail, reinventing retail, smarter commerce, buy process, buy solutions, redefining marketing, connected consumers, market solutions, sales success, smarter consumers, service solutions, smarter market, value chain strategy, sell and service, complicating efforts, customer interaction
     IBM
By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
Tags : cognitive computing, analytics software, ibm, insurance, process automation
     IBM
By: Sophos     Published Date: Jul 15, 2013
This MDM buyers guide will walk you through the process of selecting the right mobile device management solution that fits your company’s BYOD objectives. It explains how an effective MDM system can support an organization's workforce mobility strategy, ensure compliance, and provide central management of devices and apps while supporting easy administration.
Tags : sophos, byod, buyers guide, mobile device management, mobile device, android, windows 8, mobile, security, data protection
     Sophos
By: SAS     Published Date: Sep 30, 2014
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later. Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
Tags : 
     SAS
By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
Tags : top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
     Business Software
By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : b2b, sales, customer service, customer experience, business to business, integrated communications
     Oracle
By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
Tags : b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
     InsideView
By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : oracle, eloqua, marketing automation simplified, email marketing, demand generation
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Tags : oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring, nurturing
     Eloqua
By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation, networking, software development, it management, enterprise applications, data management
     Oracle
By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
Tags : siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
     Crownpeak
By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
     Crownpeak
By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
     Crownpeak
By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network, media buying, real-time bidding, digital media buys, big data, artificial intelligence, programmatic media buying, always-on marketing, dsp, big data marketing, optimize advertising performance, fixed-price bid models, marketing roi
     Rocket Fuel
By: Jobvite     Published Date: May 15, 2017
If you’re ready to invest in a recruiting platform, then you know you’re in for countless weeks, or maybe months of due diligence—tireless research, vendor comparisons, wading through user testimonials, and reviews. But perhaps just as important as finding the right recruiting platform is getting executive buy-in for investing in your platform of choice. It pays to rally support and start the buy-in process early.
Tags : 
     Jobvite
By: Jigsaw     Published Date: Aug 04, 2010
With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.
Tags : jigsaw, buying process, worksheet, customer service, crm, optimize, leads, nurture, sales leads, lead gen, sales process, marketing
     Jigsaw
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
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