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By: Adobe     Published Date: Sep 12, 2017
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns. Read our guide now to learn how you can: --Integrate processes and data for cross-channel campaign success --Create personalized, contextual campaigns across channels and devices --Leap ahead of the competition with authentic cross-channel experiences"
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     Adobe
By: Adobe     Published Date: Sep 12, 2017
Read the Gartner MQ: Multichannel Campaign Management to learn why Adobe is a leader. Forrester states, "Consider Adobe Campaign for breadth of digital and offline campaign management capabilities and its tight link to the analytics and content management functions within Adobe Experience Cloud."
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     Adobe
By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
In our 33-criteria evalution of cross-channel campaign mangement providers, we identified the 12 most signiifcant ones.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
Ten years ago, the iPhone came into our lives and our world was utterly transformed. Since then, mobile devices have changed the way we communicate, take photos, find our way, even find our soul mates. With the advent of new technologies like artificial intelligence and virtual reality, the next decade promises to be even more transformative.
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     Adobe
By: Adobe     Published Date: Apr 17, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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     Adobe
By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
Tags : customer, loyalty, application, product, omnipresent
     Infosys
By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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     Persicope Data
By: Persicope Data     Published Date: Mar 07, 2018
SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns. Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like: • How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?
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     Persicope Data
By: IBM APAC     Published Date: Apr 27, 2018
While relying on x86 servers and Oracle databases to support their stock trading systems, processing rapidly increasing number of transactions fast became a huge challenge for Wanlian Securities. They shifted to IBM FlashSystem that helped them cut average response time for their Oracle Databases from 10 to less than 0.4 milliseconds and improved CPU usage by 15%. Download this case study now.
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     IBM APAC
By: Dell EMC Storage     Published Date: Aug 15, 2019
La era digital está cambiando la forma en que las organizaciones piensan, protegen y monetizan los datos. Hoy más que nunca, las organizaciones buscan estar impulsadas por la tecnología digital, pero para lograr esto primero deben estar impulsadas por los datos. Los datos potencian todo en las organizaciones modernas: el análisis, las experiencias digitales, la IoT y la inteligencia artificial sonejemplos notables. Todo esto es esencial para las organizaciones que desean tener éxito en un mundo transformado digitalmente, pero que simplemente no pueden funcionar sin datos. Esto está impulsando el cambio de los datos como un recurso digital estático a los datos como un recurso estratégico del negocio.
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     Dell EMC Storage
By: Dell EMC Storage     Published Date: Aug 15, 2019
L'era digitale sta cambiando il modo in cui le organizzazioni considerano, proteggono e sfruttano i dati. Ora più che mai si punta alla digitalizzazione, e per raggiungere questo obiettivo, tutto deve essere basato sui dati. I dati sono il fondamento delle organizzazioni moderne; analisi, esperienze digitali, IOT e intelligenza artificiale sono esempi degni di nota. Sono tutti essenziali per le organizzazioni che vogliono avere successo in un mondo basato sulla trasformazione digitale, ma senza dati non possono funzionare. Di conseguenza i dati non sono più solo una risorsa digitale statica, ma stanno diventando una risorsa aziendale strategica.
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     Dell EMC Storage
By: Dell EMC Storage     Published Date: Aug 15, 2019
Para lograr la agilidad y generar un impacto real en la transformación comercial, se debe adoptar la modernización del centro de datos como una competencia principal. Es crucial tener la infraestructura de TI más actualizada para ser compatible con la escala y la complejidad de un panorama de tecnología cambiante. Las empresas deben incorporar este imperativo mediante la adopción de los principios del centro de datos definido por software y la modernización, además de la automatización de sus procesos de gestión de TI. Quienes lo hagan, impulsarán la innovación del negocio y ofrecerán experiencias de cliente superiores con una tecnología empresarial rápida, segura y confiable. En diciembre de 2018, Dell Technologies encargó a Forrester Consulting la evaluación del valor comercial de infraestructuras modernas en centros de datos empresariales. Forrester realizó una encuesta en línea a 508 tomadores de decisiones tecnológicas de infraestructura de TI en empresas en siete países para expl
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     Dell EMC Storage
By: Dell EMC EMEA     Published Date: Nov 23, 2018
Los patrones de compra de ordenadores personales para empresas están cambiando, pues los compradores buscan mejorar la seguridad y la experiencia de los empleados al mismo tiempo. Con el aumento global en la movilidad de los empleados y la tendencia de las empresas a dirigir sus inversiones hacia las tabletas y los ordenadores portátiles, las organizaciones están evaluando su inversión constante en los ordenadores de sobremesa . Queda claro que los compradores de ordenadores personales para empresas siguen valorando la seguridad y el rendimiento que ofrecen los equipos de sobremesa. También dicen que los nuevos formatos de sobremesa, como el formato Micro , les permiten ofrecer una mejor experiencia para los empleados, lo que para ellos es casi tan importante como la seguridad. Obtenga más información sobre las soluciones Dell con tecnología Intel®.
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     Dell EMC EMEA
By: Automation Anywhere     Published Date: Nov 06, 2019
First came the bots—software robots created using Robotic Process Automation (RPA) tools to execute defined tasks. These bots have made a big impact by increase efficiency, productivity, and profitability across all industries globally. 81% of enterprises are taking RPA “seriously” 53% are taking it “very seriously” Today, RPA is no longer limited to predefined tasks and data. AI-based “smart bots” are capable of handling ambiguity and make decisions similar to their human counterparts. This eBook explains what makes these smart bots—called cognitive bots—so valuable. You’ll discover unprecedented ways cognitive bots can help your business.
Tags : robotic process automation, ai-based, cognitive bots
     Automation Anywhere
By: 3D Systems     Published Date: Feb 28, 2019
La stampa 3D è emersa come tecnologia di prototipazione negli anni '80 e da allora si è rapidamente evoluta. I continui sviluppi degli ultimi decenni hanno trasformato la stampa 3D, chiamata anche produzione additiva, in una tecnologia efficace ed economicamente conveniente all'interno dell'ambiente manifatturiero: la stampa 3D dà accesso alla prototipazione, all'abilitazione della produzione e alla produzione 3D diretta. Le aziende che utilizzano la stampa 3D possono ottenere e consolidare una posizione di vertice nel settore grazie ai progressi in termini di tempo, costi e capacità resi possibili dalla stampa 3D. In questo ebook viene fornita una panoramica della tecnologia di stampa 3D in plastica e dei progressi compiuti nell'ambito dei materiali da 3D Systems. Si estende così la gamma delle applicazioni di produzione.
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     3D Systems
By: HP Inc.     Published Date: May 20, 2019
HP SmartStream Designer is a powerful, easy-to-use variable data printing (VDP) tool enabling users of HP Indigo and other HP digital presses to create sophisticated high-value jobs and personalized campaigns. A software plug-in for Adobe® InDesign® or Adobe Illustrator®, HP SmartStream Designer makes it possible to personalize any job with images, text and designs, for maximum impact. It has an easy to-use interface and can be easily integrated with over a dozen third-party dynamic applications. It also features rich database logic and preflight capabilities.
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     HP Inc.
By: HP Inc.     Published Date: May 21, 2019
HP SmartStream Designer est un outil d'impression de données variables (VDP) puissant et facile à utiliser. Il permet aux utilisateurs de presses numériques HP Indigo et d'autres presses HP de définir des travaux complexes de grande valeur et des campagnes personnalisées.
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     HP Inc.
By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
Tags : adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
     Adobe Systems, Inc.
By: Dell EMC     Published Date: Oct 08, 2015
Download this white paper to learn how the company deployed a Dell and Hadoop cluster based on Dell and Intel® technologies to support a new big data insight solution that gives clients a unified view of customer data.
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     Dell EMC
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Tags : acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
     Acxiom Corporation
By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
     Acxiom Corporation
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