campaign reporting

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By: HERE Technologies     Published Date: May 28, 2019
Loss of life in traffic death accidents in the U.S. is on the same scale as 25 full Boeing 747s crashing and leaving no survivors, in six months. It is a stark statistic which explains why the US Department of Transportation and the National Safety Council want to eliminate traffic deaths in the US within 30 years with their Road to Zero campaign. HERE location intelligence already supports more than half of the new elements included in the Federal Highway Administration (FHWA) guidance on crash reporting In the U.S. alone HERE currently works with more than 20 departments of transport and several large cities on improving traffic safety. As the world’s leading location platform, HERE also supports the global drive to Vision Zero.
Tags : impact, traffic, data, security, transportation, congestion, highway, crashes
     HERE Technologies
By: Claravine     Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the data quality and consistency exists to make decisions based on real intelligence. Why is this a problem? First, effective tracking is reliant on the consistent, complete application of campaign tracking codes and associated metadata, which has traditionally been a manual, ungoverned process. Adding to this complexity has been the dramatic expansion of digital marketing point solutions, and the disparate teams expected to execute across each of these channels and geographies. The result is what you would expect—highly inaccurate, incomplete, and inconsistent data that must be manually cleaned before reporting is possible. Fortunately a solution exists. Progressive marketing leaders are implementing Digital Experience Data Management (DXDM), ensuring the rich, consistent insights critical to ma
Tags : 
     Claravine
By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
     SwellPath
By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
Tags : call tracking, lead tracking, phone leads tracking, ad tracking, marketing roi, lead attribution, lead generation, inbound phone leads
     Ifbyphone, Inc.
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