click data

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By: Altiscale     Published Date: Aug 25, 2015
Weren't able to attend Hadoop Summit 2015? No sweat. Learn more about the latest Big Data technologies in these technical presentations at this recent leading industry event. The Big Data experts at Altiscale - the leader in Big Data as a Service - have been busy at conferences. To see all four presentations (in slides and youtube video), click here. https://www.altiscale.com/educational-slide-kit-2015-big-data-conferences-nf/ • Managing Growth in Production Hadoop Deployments • Running Spark & MapReduce Together in Production • YARN and the Docker Ecosystem • 5 Tips for Building a Data Science Platform
Tags : hadoop, hadoop technologies, hadoop information
     Altiscale
By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Tags : eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
     Eyeblaster, Inc.
By: Polycom     Published Date: Dec 18, 2014
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
Tags : tablets, polycom, video benefits, it management, enterprise applications, data management, it career advancement
     Polycom
By: Symantec     Published Date: Nov 30, 2015
With just 7 percent of people still doing all their Christmas shopping in bricks and mortar stores, retailers of every kind need to get their e-commerce experience in gear. Whether it’s e-shopping, click and collect, or even browsing and wish lists – customers are offering you a bumper delivery of data and sales this Christmas. But fail to keep your customers safe with good website security, and all you’ll get is a lump of coal.
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     Symantec
By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : attribution, adroll, performance marketing, advertising
     AdRoll
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
     VisiStat
By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
Tags : web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
     VisiStat
By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
Tags : seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo
     ICG Commerce
By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
Tags : automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology, valueclick media, goodway 2.0
     ValueClick Media
By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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     AWS
By: AWS     Published Date: Nov 12, 2018
VMware Cloud on AWS makes it easier for your organization to run VMware workloads on AWS, giving you a simple path to hybrid cloud deployment. Adopting this service will allow your organization to preserve your investments in existing applications, licenses, and processes, while taking advantage of the advanced capabilities that AWS has to offer. With just a few clicks, you will be able to rapidly provision and scale AWS resources that are operationally consistent with vSphere. VMware Cloud on AWS delivers workload portability powered by the VMware technology in your on-premises data center, combined with the cloud-scale resources and global footprint of AWS. It is truly a next-generation solution that gives you the best of both worlds.
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     AWS
By: IBM     Published Date: Mar 30, 2017
In today’s competitive on-line world, the speed of change in customer behaviour is increasing. In addition, in industries such as retail banking, car insurance and to some extent retail, the Internet has become the dominant way in which customers interact with an organisation. Yet in many data warehouses today, being able to analyse customer on-line behaviour is often not possible because the clickstream web log data needed to do this is missing. It is a key point because customer access to the web has made loyalty cheap.
Tags : cyber attacks, data protection, it security, security solutions, system protector, web security, analytics
     IBM
By: Datastax     Published Date: Aug 03, 2018
eCommerce is a whole new ball game today. Customers want quick, instantly responsive applications that adapt to their personal preferences and buying history, and if the application lags for just a moment, they click away at the expense of your bottom line. Read this white paper to learn what today’s ecommerce applications need at the data layer to thrive in the Right-Now Economy and the specific features that make DataStax Enterprise the best choice for your ecommerce apps.
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     Datastax
By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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     Empyr
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