consumer advocacy

Results 1 - 8 of 8Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Oct 23, 2009
In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value.
Tags : consumer trust, retail business, ibm, business value, customer loyalty, advocacy
     IBM
By: SocialChorus     Published Date: Jul 17, 2013
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
Tags : consumer advocate, consumer advocacy, intent to purchase, social engagement
     SocialChorus
By: Oracle     Published Date: Nov 13, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency
     Oracle
By: Oracle     Published Date: Nov 01, 2013
Investing in the creation of a Transformational State of Knowledge builds a defensible advantage in delivering great customer experiences. There are 3 capabilities your company will need to be successful.
Tags : zenithoptimedia, oracle, transformational knowledge, single knowledge base, consumer-empowered market, customer advocacy, social support, innovation communities, peer-to-peer support, service costs, social knowledge, sustainable growth, profitability, driving customer acquisition, customer retention, operational efficiency
     Oracle
By: IBM     Published Date: Jun 11, 2008
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
Tags : crm, customer relationship management, customer focus, customer-focused, shopper insight, shopping insight, ibm, mmdg
     IBM
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