content development

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By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Tags : crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
     CrownPeak
By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
Tags : branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
     Junta42
By: IGLOO Software     Published Date: Jan 07, 2010
This case study describes how the MIN facilitates local and international transactions, establishes vital business connections and provides a knowledge exchange for sharing information, ideas and expertise.
Tags : igloo software, manufacturing innovation network, knowledge sharing, content management, online manufacturing, supplier networking, social networking, e-commerce, website development
     IGLOO Software
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation, budget spent on content marketing, business development, conforming new ways, nurturing leads, content marketing fundamentals, identify audience, no spam, useful content
     Oracle
By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"If you’ve only ever used instructor led training, the idea of moving your learning and development online can seem a little daunting. But cloud-based training can easily make e-learning a reality in your organization; with little hassle and minimal cost. In this eBook ‘Learn to Love the Cloud’, we share our top 7 reasons it makes sense to move your training online, including: • Saving time and money on technology wrangling • Easy access to a huge range of content • Greater data efficiency • Increased learner engagement Grab your copy of Learn to Love the Cloud and see how e-learning can save you time and money, help you be more strategic with your training, and empower your learners to take charge of their professional development. It just makes sense!"
Tags : 
     Cornerstone OnDemand
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
     Oracle
By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, b2b, content, marketing, strategy, networking
     Oracle
By: Scene7     Published Date: Feb 05, 2007
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
Tags : e-commerce, ecommerce, e-commerce software, content personalization, content development, user-centered design, online store, store, sell online, scene7, scene 7
     Scene7
By: Thinksoft     Published Date: Nov 13, 2007
This guide/primer serve as an introductory how-to guide on outsourced software testing for business heads as well as software project managers. It first places testing within the content of total product life cycle and then describes the sequential stages within testing program, and how these stages can run parallel with the other development stages.
Tags : outsourcing, outsourced software testing, software testing, testing vendor, stages in outsourced software testing, product development life cycle, thinksoft, thinksoft global
     Thinksoft
By: SchemaLogic     Published Date: Jun 11, 2008
In the Life Sciences industry, information is the source of innovation. Vast varieties of content and information sources feed the development pipeline. The ability to create, share, navigate, find and protect essential information is critical to research and development groups, clinicians, regulatory agencies, marketing teams, and those who benefit the most - customers.
Tags : pharm, pharmaceutical, pharmaceuticals, medicine, life science, chemistry, chemical, biological, metadata, mdm, metadata management, schemalogic, data management
     SchemaLogic
By: PaperThin, Inc.     Published Date: Dec 29, 2010
Learn how American University created an award-winning, community-focused website that engages its community and inspires passion for the AU brand by using the CommonSpot Web content management solution by PaperThin.
Tags : web content management, cms, application development, paperthin, commonspot
     PaperThin, Inc.
By: Inkling     Published Date: Aug 12, 2014
Learn the 3 lessons that publishers should be taking away from software developers and see what your publishing team can do to keep pace in this highly digital world.
Tags : inkling, publishing, content creation, publishing industry, product innovation, publishing it, software systems, software development, publishers
     Inkling
By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
Tags : global content impact index, brands, web pages, analysis, content marketing, roi
     Acrolinx
By: Expert System     Published Date: Jul 18, 2019
For publishers and information providers, your competitive advantage starts with optimizing your most valuable resource: content. In this context, semantic content enrichment has evolved from a game changing capability into a de-facto requirement for both competition and innovation. Expert System’s solutions based on our cognitive technology, Cogito®, help publishers take full advantage of content to ensure its complete availability for providing compelling content, supporting new product development, building new revenue streams and improving workflow productivity.
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     Expert System
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