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By: HiConversion, Inc.     Published Date: Apr 13, 2011
The goal of this white paper is to help you better understand options, limitations, and risks as associated with the various methods employed in attempting to increase e-commerce conversion rates.
Tags : conversion rate optimization, amvo, adaptive multivariate optimization, cro, mvt, multivariate testing, taguchi method, hiconversion
     HiConversion, Inc.
By: HiConversion, Inc.     Published Date: Apr 13, 2011
The goal of this white paper is to address the incorrect perception that all CRO implementations are time consuming and require expensive IT assistance.
Tags : conversion rate optimization, ssi, server-side integration, cro, hiconversion, virtual enabler, eai, client-side integration, javascript, no-script, single-script, virtual enabling, mapping
     HiConversion, Inc.
By: Symantec     Published Date: Jun 24, 2015
This infographic illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
Tags : online shopping, customer confidence, security, repeat buyers, conversion rate
     Symantec
By: Magento     Published Date: Feb 13, 2018
TURN MORE SITE VISITS INTO SALES As acquisition costs rise, online merchants must maximize conversion rates of the customers who come to their websites. Optimizing for conversion is certainly an ongoing process. Fill out the form to receive your copy of the free increasing conversion eBook.
Tags : 
     Magento
By: IBM Software     Published Date: Sep 13, 2011
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
Tags : ibm, business performance, customer intimacy, technology, conversion rate, business analytics
     IBM Software
By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
Tags : ibm, analytics toolkit, marketers, customer behavior, technology, profitability
     IBM Software
By: Janrain, Inc.     Published Date: Mar 22, 2013
A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. Download this paper for best practices in implementing online user registration and collecting data without sacrificing conversion rates.
Tags : user registrations, user management platform, registration system, registration optimization, registration infrastructure
     Janrain, Inc.
By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy, mobile marketing, customer engagement
     Urban Airship
By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content, content pipeline, development workflow, content publishing, content distribution, global audience, mobile marketing
     Limelight Networks
By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
Tags : facebook exchange, quantcast, display advertising, display exchanges
     Quantcast
By: dynatrace     Published Date: Mar 04, 2015
Will your online business actually be able to keep up with increased demand and the increasingly less forgiving expectations of your users when your big event season occurs? If you’re not sure, or even if you think you are, this brief guide and check list can help you as you head into your peak online period. This guide summarizes feedback from hundreds of leading companies that we’ve worked with and creates what most would consider a “survival guide” for any big season or peak online event. The ultimate goal is high conversion rates, followed by implementing changes based on lessons learned post-event. In addition, this guide will help teams plan for the explosion of today’s mobile online shoppers!
Tags : survival guide, conversion, online business, mobile, shoppers
     dynatrace
By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
     NetProspex
By: Affirm     Published Date: Jan 22, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
Tags : affirm, tradesy, financing, user experience, revenue, ecommerce, purchase, enterprise applications
     Affirm
By: Affirm     Published Date: Jan 22, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
Tags : affirm, tradesy, financing, user experience, revenue, ecommerce, purchase, enterprise applications
     Affirm
By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
Tags : 
     Engagio
By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation, marketing automation guide
     Eloqua
By: Sitecore     Published Date: Mar 03, 2016
Access this case study video and PDF to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit to achieve a: - Whopping 200% increase in mobile conversions - Industry-leading 20% app visitor penetration rate - Simplified and clearer messaging structure - Stronger customer understanding
Tags : 
     Sitecore
By: Art Technology Group, Inc     Published Date: Jan 22, 2009
Forrester examined multiple Click to Call deployments in order to quantify ROI, determine conversion rates and understand the impact on customer experience across channels.  Read the analyst perspective and see how eStara Click to Call can change your business.
Tags : estara, click to call, financial services, retail industries, roi, voip
     Art Technology Group, Inc
By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Tags : email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
     AcquireWeb
By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
     Oneupweb
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
     Marketo
By: Marketo, INC.     Published Date: Sep 25, 2008
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.
Tags : lead management, marketo, conversion
     Marketo, INC.
By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
     Marketo, INC.
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