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By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization
     Webtrends
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising
     Webtrends
By: IBM Software     Published Date: Jul 28, 2010
See how plans, financial reports and scorecards can help you manage performance across all data sources.
Tags : ibm software, ibm cognos, performance manager demo, financial report, sales performance, sales force, pipeline, customer behavior, business metrics
     IBM Software
By: IBM Software     Published Date: Jul 28, 2010
Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.
Tags : ibm software, cognos, customer satisfaction, sales force productivity, consumer behavior, sales analytics, performance, marketing and sales
     IBM Software
By: IBM Software     Published Date: Jul 28, 2010
Customer Satisfaction: Deliver More Revenue, Sirius Decisions: This short video explores the issues and the data required to drive better sales enablement, performance and productivity.
Tags : ibm software, cognos, sales force productivity, customer satisfaction, performance, sales analytics
     IBM Software
By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
Tags : ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
     IBM Software
By: IBM Software     Published Date: Oct 15, 2010
Read this Gartner report to find out what questions Gartner clients are asking about the IBM Cognos road map.
Tags : ibm cognos, business intelligence, bi suite, analytics fundamentals, customer management, tco
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
Learn how leading telecommunications companies are leveraging business intelligence, performance management and predictive analytics to increase revenue and improve operations.
Tags : ibm cognos, business analytics, telco, business intelligence, performance management, customer service, call center operation, roi
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
How the smartest organizations are embedding analytics to transform insights into action.
Tags : ibm cognos, predictive analytics, customer relationship
     IBM Software
By: IBM Software     Published Date: Feb 11, 2011
Learn how decision management optimizes and automates high-volume decisions to create successful outcomes.
Tags : ibm cognos, predictive analytics, customer relationship, decision management
     IBM Software
By: GoToWebinar     Published Date: Apr 08, 2011
This eBook explores how organizations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.
Tags : social media relationships, gotowebinar, webinar, real-time collaboration, social network, widget, citrix
     GoToWebinar
By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
Tags : citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts, information delivery, sophisticated sales marketplace, customer comprehension, business relationship, selling power, prospects
     GoToMeeting
By: SAS     Published Date: Jul 25, 2011
Major provider of online hotel, plane and car reservations uses SAS Business Analytics to optimize online customer experiences, as well increase the lifetime value of each customer.
Tags : sas business analytics, sas, optimize, optimization, research, development, new product, services, internet, expedia inc, analytic, ecommerce, express warranty, news, article, story
     SAS
By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
Tags : customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics
     SAS
By: SAS     Published Date: Apr 16, 2015
The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS, which has given the agency the ability to garner deeper insights using larger data sets, ultimately resulting in higher returns for its customers.
Tags : 
     SAS
By: SAS     Published Date: Apr 16, 2015
Ecclesiastical uses SAS® to improve data quality to make better decisions that enhance the reputation of the business, affect millions of pounds of risk selection/underwriting and help to establish optimum reinsurance levels. Millions of pounds hang on decisions around reinsurance and risk selection. Achieving the best possible outcome means taking data and turning it into ‘decision-making gold’. The key is to have good data going into the process.
Tags : 
     SAS
By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, data center
     SAS
By: SAS     Published Date: Aug 03, 2016
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
Tags : finance, best practices, digital channels, demand, financial services, fraud, customer experience
     SAS
By: SAS     Published Date: Aug 03, 2016
When was the last time you had an outstanding customer experience? Perhaps you hesitated before answering. Now, think for a minute about your customers – would they hesitate before answering the same question about your business? If you think the answer might be yes, it’s time to consider the customer journey.
Tags : best practices, customer service, service platform, productivity
     SAS
By: SAS     Published Date: Aug 03, 2016
Identifying the best technology to improve marketing performance is a complex decision, especially for a growing marketing organization. Deciding where to spend valuable capital should be based on the greatest opportunity for gain. In the current marketing environment, the greatest opportunity is in analytically enabled marketing.
Tags : best practices, technology, data, opportunity, marketing
     SAS
By: SAS     Published Date: Aug 03, 2016
Today’s customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences, and being smarter about responding to these factors.
Tags : technology, best practices, productivity, data, competitive advantage
     SAS
By: SAS     Published Date: Aug 03, 2016
From midsize companies and government organizations to global banks and professional sports teams, all types of organizations are using data visualization to help make sense of their data and to comprehend information quickly. Keep reading to learn how six organizations of all types and sizes are using data visualization to improve customer relationships, fight fraud and more.
Tags : data visualization, data, technology, fraud, security, data center
     SAS
By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
Tags : best practices, business management, customer loyalty, technology, data, analytics
     SAS
By: SAS     Published Date: Aug 03, 2016
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
Tags : best practices, communication, marketing, industry books
     SAS
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