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By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, data center
     SAS
By: SAS     Published Date: Aug 03, 2016
Financial institutions (FIs) must support the channels and services that consumers demand in order to remain competitive with each other and with disruptive competitors. To that end, supporting account opening, delivering new transactional features, and facilitating payments through digital channels have become table stakes. Unfortunately, the speed and convenience that these capabilities afford is a benefit to consumers and fraudsters alike. To successfully prevent fraud while retaining the benefits of offering digital financial services, FIs must understand how fraudsters are exploiting these capabilities and fight fraud with customer experience in mind.
Tags : finance, best practices, digital channels, demand, financial services, fraud, customer experience
     SAS
By: SAS     Published Date: Aug 03, 2016
When was the last time you had an outstanding customer experience? Perhaps you hesitated before answering. Now, think for a minute about your customers – would they hesitate before answering the same question about your business? If you think the answer might be yes, it’s time to consider the customer journey.
Tags : best practices, customer service, service platform, productivity
     SAS
By: SAS     Published Date: Aug 03, 2016
Identifying the best technology to improve marketing performance is a complex decision, especially for a growing marketing organization. Deciding where to spend valuable capital should be based on the greatest opportunity for gain. In the current marketing environment, the greatest opportunity is in analytically enabled marketing.
Tags : best practices, technology, data, opportunity, marketing
     SAS
By: SAS     Published Date: Aug 03, 2016
Today’s customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences, and being smarter about responding to these factors.
Tags : technology, best practices, productivity, data, competitive advantage
     SAS
By: SAS     Published Date: Aug 03, 2016
From midsize companies and government organizations to global banks and professional sports teams, all types of organizations are using data visualization to help make sense of their data and to comprehend information quickly. Keep reading to learn how six organizations of all types and sizes are using data visualization to improve customer relationships, fight fraud and more.
Tags : data visualization, data, technology, fraud, security, data center
     SAS
By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
Tags : best practices, business management, customer loyalty, technology, data, analytics
     SAS
By: SAS     Published Date: Aug 03, 2016
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
Tags : best practices, communication, marketing, industry books
     SAS
By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
Tags : 
     SAS
By: SAS     Published Date: Apr 25, 2017
No matter what your initiative, accurate data is where to start if you want to make the best possible decisions. There’s certainly no lack of data. But simply having lots of data won’t necessarily help you answer big questions, understand problems or make faster, better decisions. To achieve competitive advantage, maintain profitability or satisfy customers, you must be able to act on what the data tells you.
Tags : 
     SAS
By: SAS     Published Date: Mar 06, 2018
Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
Tags : 
     SAS
By: SAS     Published Date: Mar 06, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape
Tags : 
     SAS
By: SAS     Published Date: Oct 14, 2019
What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
Tags : 
     SAS
By: Baynote     Published Date: Aug 30, 2010
Learn how to leverage the collective intelligence of your web visitors to adapt to customer neeeds and grow customer satisfaction.
Tags : social crm, collective intelligence, customer service, customer experience, social web
     Baynote
By: Network Solutions     Published Date: Sep 14, 2010
This is the fourth installment of the Network Solutions® Small Business Success IndexT study first conducted in December 2008/January of 2009. For the fourth wave of the study, 500 small business ownecompliance
Tags : small business, capital access, marketing and innovation, workforce, customer service, computer technology and compliance
     Network Solutions
By: Tavant Technologies     Published Date: Sep 21, 2010
Integrated and closed-loop warranty management strategy to significantly reduce the total warranty spend and reserves, improve product quality, and increase end-customer satisfaction
Tags : warranty white paper, warranty solution, warranty management, warranty integration, cross-functional warranty, warranty cost reduction, warranty intelligence, warranty analysis, warranty challenges, warranty business rules, warranty automation, warranty benchmarking, warranty best in class, warranty improvement
     Tavant Technologies
By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
Tags : prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
     MarketEffect
By: Artizan Internet Services     Published Date: Sep 29, 2010
Today, people continue to migrate to the Internet to accomplish many of their day-to-day tasks. Insurance agencies need to understand the importance and huge value in online client access.
Tags : insurance, client access, online client access, 24/7, customer service
     Artizan Internet Services
By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
Tags : mobile, apps, mobile apps, s&r, fraud, okta, security, it management
     Okta
By: Okta     Published Date: Apr 29, 2015
2014 was a banner year for security breaches. According to the Identity and Theft Research Center, there were 783 reported U.S. data breaches, a 27.5% increase from 2013. Keeping your company and customer data safe is no longer just an IT problem; it's a top concern for C-level executives as well. Your company's reputation and bottom line depend on keeping corporate data secure — yet employee mobility is making this a huge challenge. Read this eGuide to learn how to avoid these challenges with simpler, smarter authentication.
Tags : theft, research center, c-level, okta, theft research, security, it management
     Okta
By: Okta     Published Date: Jun 15, 2015
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers. This eGuide provides some data from the Okta Application Network on the trends we are seeing around Office 365. It also describes the most important things to consider for Identity and Mobility Management during deployment. Office 365 is unlike any other cloud app in it’s complexity, and it is best for IT to plan and deploy solutions around Identity and Mobility Management in concert with their Office 365 roll-out to get maximum user adoption.
Tags : office 365, identity and mobility management, deployment, user adoption, adoption guide, it management
     Okta
By: Okta     Published Date: Jul 01, 2015
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers. This eGuide provides some data from the Okta Application Network on the trends we are seeing around Office 365. It also describes the most important things to consider for Identity and Mobility Management during deployment. Office 365 is unlike any other cloud app in it’s complexity, and it is best for IT to plan and deploy solutions around Identity and Mobility Management in concert with their Office 365 roll-out to get maximum user adoption.
Tags : 
     Okta
By: Okta     Published Date: Jul 01, 2015
Cloud-based applications need to be secure and Okta is an identity network and platform that allows you to safely scale these tools overtime. Read this white paper to learn how you can prepare for customer and employee growth and cloud identity management.
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     Okta
By: BlueVolt     Published Date: Oct 01, 2010
BlueVolt currently works with a large base of cross-industry customers who are taking advantage of online platforms to market products and train people in their products' use.
Tags : online learning, elearning, learning management system, sales, training, manufacturing, electrical distributors, bluevolt
     BlueVolt
By: Impact - Customer Service Training & Consulting     Published Date: Oct 06, 2010
This analysis shows a 10% rise in customer satisfaction and 56% improvement call resolution rates.
Tags : customer service training, motorola, customer satisfaction, cex, customer experience, training, consulting, business, management
     Impact - Customer Service Training & Consulting
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