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By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : dnn, online communities, marketing communities, community management, email marketing
     DNN Corp.
By: HP     Published Date: May 05, 2014
Performance testing solves application issues potentially impacting revenue, productivity, and brand recognition: Discover how Telus has reduced the number of performance issues introduced by IT releases and saved well over $10M in business impact costs (revenue loss/workaround expenses/impact on brand name) since 2011 using HP Performance Center. TELUS is a leading national telecommunications company in Canada, with $10.9 billion of annual revenue and 13.1 million customer connections.
Tags : it management, enterprise applications
     HP
By: HP     Published Date: Jan 26, 2015
Knowing how customers use the products and services you provide helps you improve what you offer, which helps you retain more customers, and attract new ones. This vital knowledge requires the analysis of traditional business data, machine data, and human information.
Tags : big data, hp haven, scalable, secure data platform, ecosystem, security
     HP
By: EMC     Published Date: Dec 16, 2014
EMC evaluate their Flash 1st product and provide the top 5 reasons customers deploy this strategy on EMC VNX storage.
Tags : flash, emc vnx storage
     EMC
By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
Tags : evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time, real time personalization, conversion rate, customer life cycle, customer engagement
     Evergage, Inc.
By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Tags : adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
     Adobe
By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
Tags : adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
     Adobe
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
Tags : digital experience, delivery platforms, mobile apps, software vendors
     Adobe
By: Adobe     Published Date: Mar 06, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
Tags : responsive web design, customer engagement, roi, adobe
     Adobe
By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : marketing guide, adobe, marketing models, marketing trends, customer lifecycle
     Adobe
By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
Tags : test, target, business objectives, segmentation, pitfalls
     Adobe
By: Adobe     Published Date: Aug 28, 2015
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Tags : customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
Tags : adobe, marketers, email, customer relationships, mobile email, enterprise applications
     Adobe
By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
Tags : adobe, email, marketing, strategy, roi, cross channel, enterprise applications
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Read this report to see how your customer experiences compare with CX leaders around the world.
Tags : adobe, marketing, crm, customer, enterprise applications
     Adobe
By: Adobe     Published Date: Feb 08, 2016
The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Tags : adobe, trends, marketing, digital, assets, customer experience, enterprise applications
     Adobe
By: Adobe     Published Date: Feb 08, 2016
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : adobe, marketing, data, dmp, data management, customer insights, roi, enterprise applications
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : adobe, marketing, new era, crm, brands, experience, customer expectations
     Adobe
By: Adobe     Published Date: Feb 12, 2016
IT and marketing teams must work together to use, manage and maximize customer data to deliver meaningful interactions that build loyalty and propel their company ahead of the competition.
Tags : adobe, information technology, marketing, digital, customer data
     Adobe
By: Adobe     Published Date: Feb 12, 2016
Read On Love and Data to learn how to show your customers why they don’t need to fear commitment.
Tags : adobe, data, data management, customer success, customer engagement
     Adobe
By: Adobe     Published Date: Feb 12, 2016
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
Tags : adobe, design, personalization, device, engagement
     Adobe
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