customer data platform

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By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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     MoreVisibility
By: SAS     Published Date: Mar 06, 2018
The Internet of Things enables retailers to do three basics better and faster: 1) Sensing who customers are and what they’re doing, 2) Understanding customer behavior and preferences, and 3)Acting on that insight to create a more engaging customer experience. - There are high-potential IoT applications in supply chain, in “smart store” operations, and especially in providing an engaging experience to the “connected customer.” IoT data can anticipate where the customer is headed and how to meet her there. - Much of the IoT ground, in both data management and analytics, may be unfamiliar. Retailers and their IT organizations have to be realistic about the technological challenges, their own capabilities, and where they need assistance. - To differentiate through IoT, focus on the analytics. Devices and their data — and even their platforms — are commodities. Advantage goes to the retailer who does the most with the data to engage the connected customer.
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     SAS
By: ForgeRock     Published Date: Mar 10, 2015
In the modern age, customers are in control of when, where, and how they consume information. In this environment, customer-focused companies strive to make their content available to an ever-growing number of connected users and devices on a much larger scale than ever before, and to gather as much data and insight from these interactions as possible. To achieve this securely, companies need identity and access management (IAM) platforms that are adaptable, scalable, responsive, and high velocity— not typical characteristics of employee-facing IAM, but all too typical of other systems of engagement. This species of solution is worthy of a unique name: identity relationship management (IRM).
Tags : iam, irm, forrester, forgerock, platforms, relationship management, software development
     ForgeRock
By: Cisco     Published Date: Jul 11, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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     Cisco
By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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     Cisco
By: Cisco     Published Date: Dec 21, 2016
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Cisco Data Virtualization solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of investing in the Cisco Data Virtualization solution for their organizations. To better understand the benefits, costs, and risks associated with Cisco Data Virtualization, Forrester gathered data through interviews with customers who had multiple years’ experience using the solution. All organizations used Cisco Data Virtualization as a single data virtualization integration platform to query and access data across their network. This includes accessing data that resides on the cloud and on-premises across various sources and systems.
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     Cisco
By: SAS     Published Date: Sep 30, 2014
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later. Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
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     SAS
By: HP     Published Date: May 14, 2014
In today’s business environment, customers rely on the most efficient, high performing, and reliable backup systems to protect critical business information. Customers need to protect increasing levels of data while keeping costs under control. HP StoreOnce Backup systems provide a disk-based data protection platform while addressing data growth by applying HP StoreOnce deduplication software for efficient, longer term data retention.This document describes the benefits of using HP StoreOnce Backup systems combined with HP StoreOnce Catalyst software and HP Data Protector to back up important enterprise data. This document also recommends backup and recovery implementations.
Tags : hewlett packard, storeonce, data protector, catalyst software, it management, enterprise applications
     HP
By: HP - Enterprise     Published Date: Jun 05, 2013
In today’s mobile world, the user is at the center of the application experience. This is true whether the user is a customer, a partner, or an employee. Yet meeting the needs for the enterprise user poses particular challenges. Apps must work seamlessly across devices and screen sizes, enabling real-time collaboration, without sacrificing data security. This balance requires a mobile app development platform built for the unique demands of the enterprise.
Tags : applications, apps, mobile applications, mobile, user-driven, data security
     HP - Enterprise
By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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     SAS
By: MobileIron     Published Date: Feb 26, 2018
Enterprises are increasingly expected to support Macs as corporateapproved devices. In order to be in compliance, it is imperative that all devices accessing sensitive corporate and customer data be fully secured and managed. MobileIron delivers a new model for authentication and identity to Macs and enables enterprises to unify Apple mobile and desktop operations using a common security and management platform. MobileIron’s layered security can be extended to not only corporate-owned Macs, but to employee-owned devices as well. And, IT organizations can bring Macs under management across the organization with unparalleled speed and at scale thanks to seamless integration with Apple’s Device Enrollment Program (DEP) and Volume Purchase Program (VPP).
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     MobileIron
By: Datastax     Published Date: Aug 15, 2018
Today’s enterprises continue to differentiate themselves via their cloud applications. But differentiation is getting harder and harder to accomplish. To stand out, you need a flexible, nimble, scalable, always-on data platform that can deliver powerful, game-changing, customer-facing applications. Read this white paper to learn how DataStax Enterprise delivers comprehensive data management through a secure, operationally simple platform built on the best distribution of Apache Cassandra™.
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     Datastax
By: Juniper Networks     Published Date: Aug 10, 2017
The impact of cloud computing and software-defined networking (SDN), including network virtualization, has convinced large enterprises and customers building private, public, and hybrid cloud networks to consider new approaches to help them meet their current and future data center switching needs. Data center switching platforms are constantly evolving, delivering increasingly better performance while simplifying network operations.
Tags : scaling, memory, asic platforms, broadcom, tomahawk platforms, juniper networks, multivector scaling, memory architecture
     Juniper Networks
By: Q2 eBanking     Published Date: Jul 30, 2017
Many financial institutions see their customer data as one of their most valuable assets. Unlocking insights from that data helps FIs understand, anticipate and offer account holders the products and services they truly need. A major trend to unlocking customer insights is using machine learning to surface the behavioral intelligence buried in the large amount of account holder transactional data captured each and every day. In this paper, learn how a group of talented, enthusiastic analysts with an open approach to data can yield some very interesting and extremely valuable and actionable results. This approach, championed by Q2 Executive Vice President and CTO Adam Anderson, has led to a new platform, Q2 SMART, which provides powerful behavioral analytics for financial institutions, enabling growth while providing account holders with real value.
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     Q2 eBanking
By: Group M_IBM Q1'18     Published Date: Jan 04, 2018
IBM® InfoSphere® Big Match for Hadoop helps you analyze massive volumes of structured and unstructured customer data to gain deeper customer insights. It can enable fast, efficient linking of data from multiple sources to provide complete and accurate customer information—without the risks of moving data from source to source. The solution supports platforms running Apache Hadoop such as IBM Open Platform, IBM BigInsights, Hortonworks and Cloudera.
Tags : hadoop, infosphere, data, customer insights
     Group M_IBM Q1'18
By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Intel     Published Date: Apr 09, 2019
Retailers, along with many other vertical industries, seek to take advantage of the benefits of the Internet of Things (IoT) to improve customer experience management. However, quickly analyzing relevant data to inform decision-making and respond e?ectively to rapidly changing customer behaviors is challenging. The CEMOSoft* platform is designed to create opportunities, while addressing shifting demographics and an evolving IoT landscape. It o?ers a mobile customer engagement experience that can be dynamically modified on the ?y, along with the increased security and intelligence of an Intel® architecture based IoT gateway and Windows® 10 IoT Core. The result is an a?ordable, ?exible, scalable platform that brings ongoing customer insight to many aspects of daily operations
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     Intel
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