customer persona

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By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
Tags : cio, marketers, business, digital, customers
     Forrester Research
By: Group M_IBM Q119     Published Date: Feb 08, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Conversational Banking allows banks to have the best of both worlds as this always-on, personalized banking will be available at a fraction of the cost of relying on human agents alone. It is both instantaneous and personal. It feels intimate but is cost-effective. Read more to see how banks can start.
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     Group M_IBM Q119
By: Group M_IBM Q2'19     Published Date: Mar 29, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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     Group M_IBM Q2'19
By: Loop Commerce     Published Date: Mar 08, 2019
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others. Learn how Loop Commerce's flagship product, GiftNow: • Increased % of sales from gifts by 2X • Drove 24% of Christmas Eve sales • Increased 6X demand over gift cards Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
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     Loop Commerce
By: IBM     Published Date: Apr 11, 2016
In this IBM limited-edition Dummies book, you’ll learn what operational decision management (ODM) is and how it can benefit your organization by helping to: *Enable faster and more agile change so your business can react more quickly to opportunities and threats *Automatically capture knowledge so it can be reused to make better business decisions *Manage compliance better by providing a clear record of the rules that govern business operations *Make operational decisions more predictable and repeatable while also allowing you to model, measure, collaborate on and refine these decisions as your business needs change *Improve customer service with more consistent and accurate rules-based decisions, as well as by personalizing the user experience
Tags : ibm, odm, operational decision management, odm, business operations, enterprise applications
     IBM
By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s Director CX Strategy EMEA Director, Harald Behnke and Daryn Mason, Independent Customer Experience Leader, as they list their top three hyped technologies, and discuss innovations such as conversational Interface, AI and IoT.In particular, customer experience is all about personalised intelligence at scale, and IoT connects product to Front Office with convenient new options. Find out what’s happening in customer experience across the globe, and get inspired by the smart revolution.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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     Oracle
By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
Tags : znode, marketing, ecommerce, online distribution, retail, development, integration, erp
     Znode
By: Genesys     Published Date: May 14, 2013
Today, the gap between a customer’s expecta-tions and the service they receive is huge. Customers are increasingly knowledgeable about the products they use, and demand value-added, personalized customer service in real-time, using voice, text-based media types like email and chat, and social media.
Tags : genesys, customer service, social media, personalized customer service, text-based media, people management
     Genesys
By: KANA®, A Verint® Company     Published Date: Aug 14, 2014
In the words of Forrester Research Inc's Senior Analyst, David Aponovich, "the time is now to reinvent yourself to operate in a digital, connected, omnichannel world where the customer has more information, more choice, and is demanding better and more personalized service and support. Hear why he anticipates that 'Consumers are going to slide with the businesses that best deliver these things in the most effective and personal way.
Tags : kana, forrester, omnichannel, consumer, personalized service, support, customer service, enterprise applications
     KANA®, A Verint® Company
By: IBM     Published Date: May 03, 2016
The new frontier for personalized customer experience: IBM Predictive Customer Intelligence This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
Tags : ibm, business analytics, ibm predictive customer intelligence
     IBM
By: IBM     Published Date: May 03, 2016
In this report you will learn how to enhance your customer relationships across all your channels and touch points, produce personalized customer offers and learn from real-world case studies across various industries.
Tags : ibm, ibm predictive customer intelligence, business analytics, customer relations
     IBM
By: Genesys     Published Date: Feb 21, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
Tags : contactbabel, contact center, omnichannel, routing, customer experience
     Genesys
By: Genesys     Published Date: Feb 21, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences • Start small and deploy fast with MicroApps
Tags : artificial intelligence, customer experience, automation, genesys
     Genesys
By: Genesys     Published Date: Feb 22, 2018
Your customers expect effortless and personalized engagement across all their channels. Delivering exceptional customer service requires the platform, infrastructure, applications and resources to identify, route and switch interactions seamlessly between agents and channels, while keeping relevant data available throughout the customer journey. Download this paper to learn how to: • Transform single interactions into personalized customer journeys • Empower employees with the right set of tools, including a unified desktop • Quickly deploy new technologies, like blended artificial intelligence (AI), bots and virtual assistants to exceed your customers’ rapidly evolving expectations
Tags : contactbabel, contact center, omnichannel, routing, customer experience
     Genesys
By: Genesys     Published Date: Feb 22, 2018
Bots and automation collide with the power of human touch. Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide. Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes. Download the eBook and learn how Kate and Blended AI lets you: • Personalize self-service • Connect customer conversations • Create smart agent experiences • Start small and deploy fast with MicroApps
Tags : artificial intelligence, customer experience, automation, genesys
     Genesys
By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
Tags : digital customer service, contact center, digital channel, ebook
     Genesys
By: New Voice Media     Published Date: Apr 03, 2017
Delivering personalised service for every customer is ultimate goal for most contact centres. Understanding who your customers are, tailoring the service you deliver to them and treating them as the individuals they are will improve customer satisfaction. Download our solution guide to find out: • How to deliver exceptional personalised service to every customer • How your telephony and Salesforce can work together to streamline service operations • How it all works in 5 customer service examples.
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     New Voice Media
By: New Voice Media     Published Date: Apr 27, 2017
By investing in Salesforce you demonstrate a clear interest in your customers and their success. NewVoiceMedia will take that investment to the next level by integrating your communications platform with your customer data in Salesforce to provide personalized, exceptional service.
Tags : salesforce, newvoicemedia, sales, service, data
     New Voice Media
By: Datastax     Published Date: Apr 04, 2017
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.
Tags : datastax, technology decisions, customer experience, customer loyalty
     Datastax
By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
Tags : datastax, customer experience, buying initiatives
     Datastax
By: Druva     Published Date: Oct 02, 2017
There is increasing urgency for organizations today to comply with regional data protection regulations or face potential financial and legal repercussions, and customer backlash. This awareness is heightened by recent headlines related to data breaches, rising risks of BYOD, and other privacy lapses that have bottom line and reputational consequences. Learn how to prepare for this new world of data privacy with actionable advice for senior IT leaders addressing data privacy concerns in their organizations. This paper covers key issues to consider when it comes to protecting corporate and employee data privacy, including: Sectorial regulations, including HIPAA and FINRA Evolving Data Protection Acts in EU countries with a strong focus on citizen privacy, data residency requirements, and concerns over data production BYOD policies blurring the lines between personal and business data Internal controls for safeguarding PII & PHI
Tags : data breaches, data privacy, hipaa, finra, byod, pii, phi
     Druva
By: OneLogin     Published Date: Oct 24, 2017
SaaS has fundamentally changed security requirements. We used to just go into work, and everything—corporate applications, sensitive customer data, employee health records, etc.—was within the “safe” four walls of the corporate network behind a firewall. Now employees work remotely and use mobile devices, including unmanaged, personal devices. They access SaaS apps that live in the cloud without any sort of firewall that IT can use to monitor and manage access. Prominent examples include Salesforce.com, Google Apps, Office 365, Box, and many others. As employees use these SaaS apps, they are creating proprietary company data, often confidential in nature, that exists outside the control of IT, creating new challenges for security teams. In this new world, IT needs to track sensitive corporate data in third-party SaaS apps, and ensure that only the right people have the right level of access to it. In this whitepaper, we’ll explain ten steps on how to do that
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     OneLogin
By: Group M_IBM Q418     Published Date: Nov 13, 2018
The financial industry is experiencing a significant challenge when it comes to maintaining and establishing trust in its relationships with clients. Customers battered by the constant barrage of publicized data incursions and security breaches are highly sensitized to those signs in their own dealings. They find it difficult to accept any disruption in either their business or their personal financial activities and are easily frightened away from organizations that they perceive as risky.
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     Group M_IBM Q418
By: OracleSMB     Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services. But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help. Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
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     OracleSMB
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