customer persona

Results 301 - 325 of 409Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Nov 03, 2015
In order to meet the changing demands of their customers, organizations need the right solution that can help them harness the vast amounts of customer data in ways that yield personalized, seamless customer experiences. That solution is IBM Watson Engagement Advisor.
Tags : ibm, watson, application, powerful information, networking, software development, it management, enterprise applications
     IBM
By: IBM     Published Date: May 25, 2016
In this IBM limited-edition Dummies book, you’ll learn what operational decision management (ODM) is and how it can benefit your organization by helping to: - Enable faster and more agile change so your business can react more quickly to opportunities and threats - Automatically capture knowledge so it can be reused to make better business decisions - Manage compliance better by providing a clear record of the rules that govern business operations - Make operational decisions more predictable and repeatable while also allowing you to model, measure, collaborate on and refine these decisions as your business needs change - Improve customer service with more consistent and accurate rules-based decisions, as well as by personalizing the user experience
Tags : ibm, odm, operational decision management, odm, middleware, connect, enterprise applications
     IBM
By: IBM     Published Date: Apr 14, 2017
How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This e-book explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
Tags : personalized customer interaction, customer experience, data, marketing channels
     IBM
By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
Tags : 
     Cisco
By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Tags : spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
     SPSS Inc.
By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
Tags : ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
     IBM
By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
Tags : personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization, engaging experience, capabilities for recommendations, monitor
     IBM
By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
Tags : increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics, provide specific insights, personalization process, web marketers
     IBM
By: Oracle     Published Date: Nov 13, 2013
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest in to transform company knowledge and Web self-service tools so you can achieve higher customer retention and save millions on support costs.
Tags : zenithoptimedia, oracle, web self-service, customer service, customer satisfaction, social support sites, customer needs, personalized web content
     Oracle
By: Oracle     Published Date: Nov 13, 2013
3 best practices for providing ‘a little extra service’ using chat and email management that will save your company money and drives high customer satisfaction at the same time.
Tags : zenithoptimedia, oracle, customer satisfaction, customer interaction, customer service, live chat, email management, personalized web self-service
     Oracle
By: Cisco     Published Date: Apr 10, 2015
While providing your customers and guests with Wi-Fi, you can give them pertinent information, individual attention, and special offers. And you can learn how, where, and when they move through your venue. Customers or guests passing through your store, hotel, or other venue increasingly expect free Wi-Fi. They also expect personal service. You can give them both, which can help boost your sales. And in doing so, you can gain information that will help make your venue more attractive and profitable.
Tags : cisco, wifi, wireless. wan, wlan, network design, it solutions
     Cisco
By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
Tags : 
     Cisco
By: SmartFocus     Published Date: Mar 09, 2015
Successful marketers are waking up to the power of context. Contextualization enables marketers to better understand their customer and their journey – in any moment – and instantly engage them with personal, relevant messages that drive sales and responses.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
Tags : personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
     SmartFocus
By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
Tags : clicktale, psychology, customer experience, customer reach, conversions, customer retention
     Clicktale
By: IBM     Published Date: Jul 13, 2015
This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
Tags : customer centric organizations, crm, customer usability, personalized interactions, big data, data quality, data management
     IBM
By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
Tags : ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
     IBM
By: IBM     Published Date: Jan 05, 2015
Today’s customers have more opportunities than ever to connect with a brand, and often research products and make purchases through a variety of different channels. However, it’s important to remember that employees are also customers in their personal lives, meaning that they also have high expectations for digital experiences in the workplace.
Tags : digital experience solutions, roi, business productivity, it management, enterprise applications
     IBM
By: Netviewer     Published Date: Jul 10, 2009
Business travel is coming under closer scrutiny: In Germany alone, companies spend approximately 50 billion euros on business travel every year. To partially offset this expense, many companies are replacing business trips with online meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases.
Tags : netviewer, vdr, german travel management, online meetings, roi, business travel, greener, webcams
     Netviewer
By: Bronto     Published Date: Feb 01, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: • How flexibility in choosing the number and time to send emails can increase engagement. • What to look for in the segmentation and personalization of cart recovery emails. • How A/B testing can take your cart recovery program to the next level.
Tags : sales, cart recovery, online shopping, retail
     Bronto
By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Tags : tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications
     Tippit, CRM
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