customer persona

Results 351 - 375 of 409Sort Results By: Published Date | Title | Company Name
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: Adobe     Published Date: May 16, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : 
     Adobe
By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Tags : customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
     Response Media
By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Tags : crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus, enterprise applications
     Connectus
By: GFI     Published Date: Jun 03, 2009
More than ever, SMBs need to focus on security as part of their IT infrastructure, building around it rather than considering it as an afterthought. This has become even more critical over the past few years as many businesses have unwittingly lost their customers’ personal data due to security breaches, and as states and countries have responded by enacting laws to force the businesses to implement additional levels of protection.
Tags : gfi, smbs, small, medium, business, it infrastructure, security, windows nt, exchange server, aup, acceptable use policy, remote access policy, secure, internet policy, it management
     GFI
By: Interactive Intelligence     Published Date: Feb 26, 2013
Utility outages are inevitable. How utilities communicate with the customers who are personally impacted by the outage has the potential to be a relatively positive or an incredibly negative experience. Learn about customer communications via social.
Tags : utlity outages, communications, social, best practices, negative experiences, interactive intelligence, enterprise applications
     Interactive Intelligence
By: Neoscale Systems, Inc.     Published Date: Sep 14, 2007
As more states pass regulations governing the security, confidentiality, and integrity of customer data, a leading national bank has recognized its need to ensure the safety and security of personal data for its thousands of customers. To ensure compliance and maintain the security of this information, the bank has deployed NeoScale’s CryptoStor Tape appliances to help accomplish its objectives.
Tags : storage security, storage security encryption, enterprise storage security, disk encryption, encryption technology, tape encryption, encryption key management, enterprise key management, key management for enterprise, effective encryption key management, key management system, information security, protecting offsite tape storage, disaster recovery, data privacy regulations, backup tapes, security appliance, data security, secure key management, wire-speed encryption
     Neoscale Systems, Inc.
By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
Tags : customer centric messaging, clickatell, standard bank
     Clickatell
By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
Tags : targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback, crm, customer relations, loyalty
     TARGUSinfo.
By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
Tags : aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency, data management
     Aprimo, Inc.
By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
Tags : best practices, business management, customer loyalty, technology, data, analytics
     SAS
By: SAS     Published Date: Mar 06, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape
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     SAS
By: StepByStepMarketing.com     Published Date: Jun 06, 2011
In 10 Secrets for Successful Customer Relationship Marketing you'll discover how can you build an emotional bond with your customers in a real, personal, and meaningful way.
Tags : client relationship management, customer relationship building, customer relationship management, relationship marketing
     StepByStepMarketing.com
By: Spredfast, Inc.     Published Date: Oct 21, 2013
Social Media Quick Guide
Tags : spredfast. social media, customer service, linkedin
     Spredfast, Inc.
By: Dell Storage     Published Date: Aug 14, 2012
Engagement with customers online has evolved from novelty to necessity, with an estimated $202 billion spent in 2011 and projected 10% growth to $327 billion in 2016, according to Forrester Research. Businesses are maneuvering to connect with the growing pool of online customers, but the move to eCommerce brings new security risks with the exchange of sensitive consumer information, including cardholder data and personally identifiable information that can enable identity theft. At stake is reputation of brand, ongoing access to merchant credit lines, and substantial penalties and remediation in the event of a breach. This white paper elucidates the aspects of PCI DSS (Payment Card Industry Data Security Standards) compliance that must be considered when choosing a secure environment for servers involved in eCommerce. Whether deciding to outsource or keep data hosting in-house, any company collecting, storing or transmitting customer cardholder data needs to be compliant, and this document helps pinpoint the specific concerns and standards a company should be aware of when choosing how to keep their data secure. Understanding requirements and best practices for security policies and procedures, physical safeguards, and security technologies is essential to establishing cardholder data security and meeting QSA and SAQ audit requirements.
Tags : pci, compliant, data, centers, engagement, connect, ecommerce, compliance, complaint, data, breach, remediation, dss, payment, card, industry, data, security, standards, qsa
     Dell Storage
By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Tags : push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages, permission-based mobile communications, mobile customer loyalty, push applications, mobile apps, mobile messaging, good push, mobile customer communications, personalized mobile alerts, social push, mobile marketing
     Urban Airship
By: Adobe     Published Date: Mar 07, 2013
This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.
Tags : customer interactions, digital marketing, improving conversion rates, personalisation, customer engagement
     Adobe
By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
Tags : personalisation, customer engagement, customer retention
     Adobe
By: Adobe     Published Date: Mar 07, 2013
This report: highlights the importance and challenges of Big Data, Outlines the changing role of key business decision makers in driving big data initiatives and explains how businesses can better understand their customers and unlock new revenue.
Tags : big data, customer engagement, personalisation, customer experience
     Adobe
By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
Tags : consumer targeting, targeting, brand messaging
     Adobe
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
     Adobe
By: HireRight     Published Date: May 01, 2013
A person’s home is their castle, and no one would willingly welcome in a dangerous criminal. If you offer in-home services, your customers trust you to send someone that is not a threat to their family or personal property. If you fail to do so, there can be serious business , financial and even legal consequences. This industry brief outlines the risks that arise from bad hires and how careful background screening can help mitigate those risks.
Tags : field employees, screening, hireright, human resources, in home services screening
     HireRight
By: IBM     Published Date: Nov 05, 2013
We live in an era in which customers expect perfection from their service providers. With competitors only a click (or tap) away, companies have a strong incentive to deliver flawless operations. Online retailers have “set a high bar” in the way they engage customers throughout the entire sales process—not just during the commercial transaction, but before, during and after the transaction. Your operations must be seamless, because individuals enjoy an interconnected and ubiquitous experience. And your operations must be insightful, because every personal and professional interaction is targeted and relevant. A Smarter Process approach helps you to reinvent business operations in the era of the customer.
Tags : business operations, business process management, bpm, process automation, healthcare, smarter process, life sciences, health plan, payer claims management, compliance management
     IBM
By: Symantec     Published Date: Oct 07, 2014
The rising intensity and sophisticated nature of cyber-attacks has created a precarious environment for businesses charged with protecting their customers’ personal data. In 2012, credit card and debit card fraud resulted in losses amounting to $11.27 billion. In January 2014 alone, a single cyber-attack exposed more than 105 million identities. To steal this data, one option is to target the point at which a retailer first acquires that card data – the Point-of-Sale (PoS) system. PoS systems are increasingly being targeted by these attackers, which is why it's more important than ever to protect these devices and the systems they are connected to. Read more into the research on these attacks in this Symantec Security Response special report.
Tags : point of sale systems, cyber-attacks, precarious environment, fraud, personal data, pos, security response, security
     Symantec
By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
Tags : cloud computing, cisco, contact center, best practices, cloud network, data center
     Cisco
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