data driven

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By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, data center
     SAS
By: MicroStrategy     Published Date: Aug 21, 2019
To survive and thrive in an era of accelerating digital disruption, organizations require accessible data, actionable insights, continuous innovation, and disruptive business models. It’s no longer enough to prioritize and implement analytics – leaders are being challenged to stop doing analytics just for analytics’ sake and focus on defined business outcomes. In addition, these leaders are being challenged to bring predictive capabilities and even prescriptive recommended actions into production at scale. As AI and accelerated growth and transformation become top of mind, many enterprises are realizing that their current segmented analytics approach isn’t built to last, and that real transformation will require proper endto- end data management, data security, and a data processing platform company-wide. The year 2019 will be a turning point for many organizations that realize being data-driven doesn’t guarantee future success.
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     MicroStrategy
By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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     MicroStrategy
By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing
     Brightcove
By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
Tags : digital analytics, roi, increasing roi, digital governance, digital strategy
     Adobe
By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
Tags : marketers, marketing channels, data, internet, data-driven
     Adobe
By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
Tags : oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven
     Eloqua
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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     Marketo
By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
Tags : adobe, data driven marketing, marketing
     Adobe
By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
Tags : adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
     Adobe
By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
Tags : data-driven marketing, digital marketing, marketing development, marketing solutions, big data
     Pluris
By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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     IBM
By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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     Uberflip
By: SAP     Published Date: Jan 15, 2016
Managing state government often requires impassioned debate about the best way to allocate resources, deliver services to citizens and build budgets that reflect elected leaders’ and citizens’ priorities. The State of Indiana is bringing data-driven insights to these discussions through its use of analytics.
Tags : sap, government, analytics, data
     SAP
By: SAP     Published Date: May 03, 2016
Indiana's Management and Performance Hub (MPH) program has developed a comprehensive, enterprise-wide, data-driven management system to help gain insight into the drug abuse crisis. Indiana MPH staff is tackling the issue using crime lab drug data from across the state to see new correlations in drug use over time and find insight into crime.
Tags : sap, indiana, government, analytics, predictive analytics, hana, digital, data management
     SAP
By: Oracle     Published Date: May 03, 2018
More than 75% of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. To help you navigate your own journey to modernization, we’ve crafted this handbook series to share the knowledge gained working with many thousands of companies using both legacy and modern ERP systems.
Tags : guide, erp, operation, data, organization, company
     Oracle
By: AWS     Published Date: Oct 07, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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     AWS
By: Microsoft     Published Date: Oct 04, 2016
Security was once largely limited to the confines of an on-premises world, but now it must extend to the cloud, as well as a myriad of mobile devices. Employees and companies now expect increasingly complex interactions with devices, apps, data, and even other users. As many companies struggle to keep up with traditional single-point solutions, and limited budgets, this pressure is creating security blind spots for IT. In a world of evolving threats, it is becoming increasingly impossible to address all of these issues with an on-premises solution. What is needed is a holistic approach to identity-driven security—one that leverages a cloud-scale intelligent security graph to help you protect your business. In this vision whitepaper, we look into some of the challenges facing IT in the modern world and examine the possible solutions.
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     Microsoft
By: Lookout     Published Date: Aug 28, 2017
The world has changed. Yesterday everyone had a managed PC for work and all enterprise data was behind a firewall. Today, mobile devices are the control panel for our personal and professional lives. This change has contributed to the single largest technology-driven lifestyle change of the last 10 years. As productivity tools, mobile devices now access significantly more data than in years past. This has made mobile the new frontier for a wide spectrum of risk that includes cyber attacks, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps. A secure digital business ecosystem demands technologies that enable organizations to continuously monitor for threats and provide enterprise-wide visibility into threat intelligence.
Tags : data protection, mobile risks, productivity tools, cyber attacks, device vulnerabilities
     Lookout
By: Progress     Published Date: Jan 09, 2017
Did you know? • 86% of organizations say they have 2 years to make inroads with digital transformation • 55% say they have a year or less, before they begin to suffer financially or from competitive threats • 59% are worried they may be too late To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead. The Digital Transformation Kit contains: • CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience • Digital Marketing Maturity Guide: Rate your usage of digital marketing technology • Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
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     Progress
By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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     Progress
By: Datastax     Published Date: May 20, 2019
DataStax Enterprise and Apache Kafka are designed specifically to fit the needs of modern, next-generation businesses. With DataStax Enterprise (DSE) providing the blazing fast, highly-available hybrid cloud data layer and Apache Kafka™ detangling the web of complex architectures via its distributed streaming attributes, these two form a perfect match for event-driven enterprise architectures.
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     Datastax
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