data driven

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By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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     Oracle Marketing Cloud
By: Glint     Published Date: Sep 26, 2017
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance. It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: Exabeam     Published Date: Sep 25, 2017
In evaluating UEBA solutions’ ability to detect, prioritize, and respond, it is important to understand the full potential of data sciencedriven analytics. Organizations should ask their vendors if they can support the following Top 12 UEBA use cases, and most importantly, demand that the vendor demonstrate this support within the POC or pilot.
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     Exabeam
By: Red Hat     Published Date: Sep 08, 2017
Changing business needs and the drive toward cost efficiencies and performance mean an end to reliance on traditional, proprietary storage approaches. Modern storage infrastructure enables CIOs to tackle some of their biggest pain points and put their data to work rather than viewing that data as a cost center. Driven by a desire to be flexible and “do more with less,” IT leaders are embracing things like software-defined storage, because it emphasizes freedom and openness.
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     Red Hat
By: Alteryx, Inc.     Published Date: Sep 06, 2017
Organizations that want to apply consistent data management, governance and security practices across their organization can learn a lot from Ford Motor Company. Data-driven decision making led Ford Motor Company to perfect the vehicle assembly line in 1913. A century later, Ford had more than 4,600 data sources, and a wide range of analytical tools, methods, and processes in use throughout the company, and needed a more strategic approach to decision-making.
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     Alteryx, Inc.
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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     Google Analytics 360 Suite
By: IBM     Published Date: Aug 30, 2017
DevOps (short for development and operations), like most new approaches, is only a buzzword for many people. Everyone talks about it, but not everyone knows what it is. In broad terms, DevOps is an approach based on lean and agile principles in which business owners and the development, operations, and quality assurance departments collaborate to deliver software in a continuous manner that enables the business to more quickly seize market opportunities and reduce the time to include customer feedback. Indeed, enterprise applications are so diverse and composed of multiple technologies, databases, end-user devices, and so on, that only a DevOps approach will be successful when dealing with these complexities. Opinions differ on how to use it, however. Some people say that DevOps is for practitioners only; others say that it revolves around the cloud. IBM takes a broad and holistic view and sees DevOps as a business-driven software delivery approach  — an approach that takes a new or en
Tags : devops, ibm, quality assurance, end-user devices, customer engagement
     IBM
By: Lookout     Published Date: Aug 28, 2017
The world has changed. Yesterday everyone had a managed PC for work and all enterprise data was behind a firewall. Today, mobile devices are the control panel for our personal and professional lives. This change has contributed to the single largest technology-driven lifestyle change of the last 10 years. As productivity tools, mobile devices now access significantly more data than in years past. This has made mobile the new frontier for a wide spectrum of risk that includes cyber attacks, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps. A secure digital business ecosystem demands technologies that enable organizations to continuously monitor for threats and provide enterprise-wide visibility into threat intelligence.
Tags : data protection, mobile risks, productivity tools, cyber attacks, device vulnerabilities
     Lookout
By: Datastax     Published Date: Aug 23, 2017
Kenzan, a software engineering firm that specializes in building scalable, data-driven solutions, often leverages DataStax Enterprise (DSE) for customers that have high expectations for both performance and value. That means making careful, informed choices when designing the cloud infrastructure that applications run on. Controlling costs is always a priority for businesses that rely on AWS for running DSE. With AWS, it can be tempting to solve performance issues simply by adding more resources until the problem goes away. However, this “solution” results in increased costs which quickly add up over time. In this white paper, Kenzan and DataStax identify some of the key factors to consider when building out infrastructure on AWS, outlining practical steps you can take to optimize performance with DSE on AWS while keeping costs in check.
Tags : enterprise, benchmarking, data
     Datastax
By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
Tags : datastax, customer data
     Datastax
By: Informatica     Published Date: Aug 21, 2017
Download this white paper today to understand How patients are stepping up and using data to disrupt the traditional doctor-patient relationships.
Tags : informatica, data management, cloud data management, collaboration, analytics, digital healthcare
     Informatica
By: Juniper Networks     Published Date: Aug 03, 2017
Keeping the pace of a data-driven economy means having an infrastructure that can scale with it. Research from Nemertes explains how the transformation happens.
Tags : data security, network protection, infrastructure improvement, business transformation, data driven business
     Juniper Networks
By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     Adobe
By: Oracle     Published Date: Jul 31, 2017
More than 75% of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. To help you navigate your own journey to modernization, we’ve crafted this handbook series to share the knowledge gained working with many thousands of companies using both legacy and modern ERP systems.
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     Oracle
By: Kronos     Published Date: Jul 26, 2017
When it comes to time, there never seems to be enough. Just ask any payroll professional. Time constraints are nothing new, but what is new is how payroll professionals are tackling the challenge. They are discovering how to strategically leverage today’s best-of-breed human capital management (HCM) technology to better manage the expectations and demands placed on today’s payroll teams to achieve greater business results. By investing in an HCM solution as an integral part of their workforce management strategy, businesses can align and create efficiencies within three core areas of payroll — compliance, processes, and data visibility. This will free up time for an already over-burdened payroll team that can add value, deliver on actionable real-time data, and execute on company-driven projects that can impact organizational goals and improve bottom-line results.
Tags : payroll, human capital management, workforce management, compliance, processes, data visibility
     Kronos
By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Growth in data-driven business strategies give IT leaders both opportunity and challenges in building a roadmap for success. Download the white paper to learn more about critical considerations as IT leaders align and support changing business strategy with the right IT infrastructure roadmap.
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     Oracle PaaS/IaaS/Hardware
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle. And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow. Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
Tags : mobile, artificial intelligence, chatbots, internet of things, integrated suite, cloud solutions
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: IBM     Published Date: Jul 13, 2017
Learn about a solution for electronics manufacturers to promote greater efficiency and profitability, as well as consumer satisfaction. The full spectrum of IoT electronics consists of Medical Devices, Consumer electronics and appliances, network equipment providers and many more. “These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed a new era of competition.”
Tags : iot, electronic industry, technology advancement, medical devices, greater efficiency, consumer satisfaction, data driven
     IBM
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
Whether they’re millennials born with technology in their DNA, or experienced workers who’ve become accustomed to highly connected digital experiences in all areas of their lives—digital employees are everywhere. According to Gartner, today, every employee is a digital employee. The flexible, digital, data-driven experiences they all receive as consumers have given them extremely high expectations of every service they engage with—including internal ones such as HR.
Tags : digital, digital transformation, human resources, data
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: IBM APAC     Published Date: Jul 09, 2017
Organizations today collect a tremendous amount of data and are bolstering their analytics capabilities to generate new, data-driven insights from this expanding resource. To make the most of growing data volumes, they need to provide rapid access to data across the enterprise. At the same time, they need efficient and workable ways to store and manage data over the long term. A governed data lake approach offers an opportunity to manage these challenges. Download this white paper to find out more.
Tags : data lake, big data, analytics
     IBM APAC
By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
Tags : content insight, ebook, content marketing, analytics, roi
     Uberflip
By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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     Uberflip
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