data driven

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By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: WNS     Published Date: Jun 21, 2017
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization. What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
Tags : profitability, opportunity identification, monitoring and refinement, executive access, own price elasticity, cross price elasticities, price corridors
     WNS
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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     Marketo
By: Intel     Published Date: Jun 07, 2017
In today's fast-paced business world, rapid, data-driven decisions are crucial to maintaining a competitive edge. This is especially important for Intel's supply chain, which spans order-taking, resource procurement, manufacturing, testing, and final delivery of product. Read on to find out more.
Tags : data, supply chain, data platform, data-driven, digital transformation
     Intel
By: SAS     Published Date: Jun 05, 2017
For organizations to succeed with the onslaught of devices, sensors and tools that innovation garners, data must no longer be treated as a byproduct but instead as an asset. And data-driven innovation must start at the top. That's what Michael Schrage, Fellow at MIT Sloan School's Initiative on the Digital Economy, said during the Harvard Business Review webinar, Leadership and Big Data Innovation. Find out why data experimentation, governance and culture are part of the next leadership challenge for organizations.
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     SAS
By: Workday     Published Date: Jun 05, 2017
In today’s mobile, connected and data-driven world, legacy financial management systems are failing to meet the needs of the modern enterprise.
Tags : workday, finance management, mobile employees, mobile workers, mobile data, cloud finance, cloud hr, hr technology, finance technology
     Workday
By: Landis + Gyr     Published Date: May 30, 2017
Learn how five asset management strategies have evolved to unlock real-time data. Today, many utilities are developing transformative, data-driven asset management strategies that build on their advanced metering infrastructure (AMI) investments. The results? Improved reliability, customer satisfaction, efficiency, and long-term planning. In this white paper, we examine the relationship between asset management and technology: • How technology advances have driven the evolution of asset management • 5 asset management strategies built on real-time data • How you can prepare for a distribution-centric world
Tags : asset management, analytics, data, ami, landis
     Landis + Gyr
By: IBM     Published Date: May 26, 2017
Securing your infrastructure, your customer interactions and protecting your data are critical to preserving your reputation and your bottom line. Many cyber attacks remain undetected for up to eight months1 and can cost an organization an average of 11 million USD.2 Today’s cyber actors are becoming more sophisticated, agile and capable of getting past any network security. Organizations must evolve, replacing traditional defensive security strategies with a proactive, intelligence-driven offense to prevent and disrupt these threats. IBM® i2® Enterprise Insight Analysis is a next generation intelligence solution that enables organizations to incorporate cyber threat hunting into their security strategy and turn their defense into a proactive offense.It helps organizations uncover critical insights about their threats and threat actors so they can mitigate and counter more threats with a combination of multi-dimensional visualte analysis capabilities
Tags : ibm, ibm i2, cyber security, customer interaction, enterprise insight analysis
     IBM
By: IBM     Published Date: May 22, 2017
Only a handful of industries have been transformed by the digital age the way banking has. Internet and mobile banking, digital wallets, and a raft of new and innovative products have redefined “the bank” from a local, brick-and-mortar branch to an anytime-anywhere process. The new banking environment has opened opportunities for national, regional, and community banks alike, which are no longer constrained to serve only customers located in the areas where they maintain a physical branch presence. But it has also brought challenges associated with collecting, processing, analyzing, storing, and protecting vast amounts of new data, from multiple locations and sources.
Tags : cloud privacy, cloud security, cloud management, cloud assurance, cloud visibility, enterprise management, data management
     IBM
By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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     Adobe
By: MarkLogic     Published Date: May 16, 2017
Getting data from today’s television and film production and post-production workflows may seem like you’re moving through molasses. Mired in manual processes, attempting to manage and automate data during the creation stage of your content’s lifecycle can sometimes feel like a losing battle as the demands of creatives constantly move forward. Hear Lulu Zezza, Physical Production Executive for New Regency Productions, Matt Turner, Media & Entertainment CTO, MarkLogic, and Guy Finley, Executive Director, Media & Entertainment Strategic Alliance (MESA) as they discuss: o Metadata’s value and its evolution, beyond delivery and experiences, to harnessing critical production data o Results of taking a new approach to bring this data together with context and meaning that impacts other business unit roles o How the New Regency team created a software driven production data hub that is enabling creatives to work seamlessly on the project, in a comfortable UI/UX driven environment, with e
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     MarkLogic
By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: SAS     Published Date: Apr 25, 2017
Today, data is constantly flowing in and out of organizations from electrical and mechanical sensors, RFID tags, smart meters, scanners, mobile devices, vehicles, live social media, machines and other objects. Did you know that a modern plane with more than 10,000 sensors just in the wings is expected to generate more than 7 terabytes a day? And Bain predicts that by 2020 annual revenues could exceed $470 billion for the internet of things (IoT) vendors selling hardware, software and comprehensive solutions. Analysts believe that all of this data will drive a new type of industrial revolution – one that’s driven by highly accurate, real-time analysis, alerts and actions. Increasingly, machines will automate decisions and simply notify humans with instructions. Consider the promise of the IoT, where any object can be connected to the internet and continuously send and receive data. Gartner says that by 2020, 21 billion IoT devices will be in use worldwide.
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     SAS
By: SAS     Published Date: Apr 25, 2017
Organizations in pursuit of data-driven goals are seeking to extend and expand business intelligence (BI) and analytics to more users and functions. Users want to tap new data sources, including Hadoop files. However, organizations are feeling pain because as the data becomes more challenging, data preparation processes are getting longer, more complex, and more inefficient. They also demand too much IT involvement. New technology solutions and practices are providing alternatives that increase self-service data preparation, address inefficiencies, and make it easier to work with Hadoop data lakes. This report will examine organizations’ challenges with data preparation and discuss technologies and best practices for making improvements.
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     SAS
By: Datastax     Published Date: Apr 04, 2017
As the big data ecosystem continues to expand, new technologies are addressing the requirements for managing, processing, analyzing, and storing data to help companies benefit from the rich sources of information flowing into their organizations. From NoSQL databases to open source projects to commercial products offered on-premises and in the cloud, the future of big data is being driven by innovative new approaches across the data management lifecycle. The most pressing areas include real-time data processing, interactive analysis, data integration, data governance, and security. Download this report for a better understanding of the current landscape, emerging best practices and real-world successes.
Tags : evolution, big data, technology, datastax, nosql
     Datastax
By: Adobe     Published Date: Mar 08, 2017
This three-part, step-by-step guide to data-driven marketing explains how to use mountains of available data to create the best possible customer experience and grow your bottom line.
Tags : data, data driven marketing, customer experience, customer experience management, big data, step-by-step guide
     Adobe
By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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     Progress
By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
Tags : data driven marketing, buyer behavior, buyer interactions, web content management, content management systems
     Progress
By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
Tags : media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management
     Adobe
By: Microsoft     Published Date: Feb 02, 2017
Download the Keystone Research whitepaper to see how top performing enterprises use their IT investments to store, process, and use data to make more effective, real-time decisions. Keystone Research, a global economics and data-driven strategy consulting firm, interviewed senior IT and business decision makers at over three hundred businesses to uncover the relationship between Data & Analytics technologies and business performance. This research shows that companies who have developed the most sophisticated Data & Analytics platforms and apply these capabilities as a regular part of their business enjoy operating margins that are eight percentage points higher than lagging organizations. This translates to $100 million in operating profits on average for the more advanced companies in the sample controlling for factors such as company size and industry vertical.
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     Microsoft
By: IBM     Published Date: Jan 13, 2017
As traditional network perimeters surrounding data centers dissolve, agencies face enormous difficulties fending off attacks using a patchwork of traditional security tools to protect classified or personally identifiable information (PII). Time and again, traditional security practices have proven porous and/or unsustainable. Read this i360Gov Book to understand the importance of: - Transforming federal fortifications into intelligence-driven defense - Intensifying focus on cyber intelligence -Needing a well trained cybersecurity force
Tags : ibm, analytics, government, public sector, security, cyber threat, cyber threat analysis, risk
     IBM
By: Progress     Published Date: Jan 09, 2017
Did you know? • 86% of organizations say they have 2 years to make inroads with digital transformation • 55% say they have a year or less, before they begin to suffer financially or from competitive threats • 59% are worried they may be too late To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead. The Digital Transformation Kit contains: • CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience • Digital Marketing Maturity Guide: Rate your usage of digital marketing technology • Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
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     Progress
By: iCims     Published Date: Dec 28, 2016
Remember when a recruiter’s role was defined by identifying, screening, and hiring qualified professionals?
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     iCims
By: Cisco     Published Date: Dec 21, 2016
Today's datacenter networks must better adapt to and accommodate business-critical application workloads. Datacenters will have to increasingly adapt to virtualized workloads and to the ongoing enterprise transition to private and hybrid clouds. Pressure will mount on datacenters not only to provide increased bandwidth for 3rd Platform applications such as cloud and data analytics but also to deliver the agility and dynamism necessary to accommodate shifting traffic patterns (with more east-west traffic associated with server-to-server flows, as opposed to the traditional north-south traffic associated with client/server computing). Private cloud and legacy applications will also drive daunting bandwidth and connectivity requirements. This Technology Spotlight examines the increasing bandwidth requirements in enterprise datacenters, driven by both new and old application workloads, cloud and noncloud in nature. It also looks at how Cisco is meeting the bandwidth challenge posed by 3rd
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     Cisco
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