definitive guide

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By: Gigamon     Published Date: Apr 10, 2019
Need powerful visibility and insights into network traffic while reducing risk, complexity and costs? Download the new Definitive Guide™ to Next-Generation Network Packet Brokers to learn why you should shift your infrastructure strategy to include NGNPBs, which offer new, expanded feature sets that simplify your architecture, realize the true ROI of your security tools and give you visibility into critical security threats. Learn how to see, control and secure what matters -- download now!
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     Gigamon
By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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     Marketo
By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
Tags : employee advocacy, employee engagement, social media, social media visibility
     Smarp
By: Docker     Published Date: Feb 21, 2019
Docker containers exploded onto the scene in 2013 as a better way to develop software and has quickly become part of the enterprise infrastructure. Organizations often start by containerizing applications -- either components of a monolithic application or new distributed applications. But containerization itself isn’t enough to become more innovative. It requires changing processes, culture and the overall organizational mindset. That makes a container platform essential to success. In this paper, we will discuss what a container platform is and why it’s a critical part of any effort to drive change and innovation in the digital economy.
Tags : migrate applications, containerization, application development, digital transformation, microservices, modernization, cloud computing, hybrid cloud, application security
     Docker
By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
more conversational. Download our new Definitive Guide to Engaging Email, a jam
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     Marketo
By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Stratoscale     Published Date: Feb 01, 2019
This eBook offers a practical hands-on guide to analyzing and mitigating the risks of migrating to PostgreSQL. With the ongoing shift towards open-source database solutions, it’s no surprise that PostgreSQL is the fastest growing database. While it’s tempting to simply compare the licensing costs of proprietary systems against that of open source, it is both a misleading and incorrect approach when evaluating the potential for return on investment of a database technology migration. A key decision criteria for adopting any technology is whether it can support requirements for existing applications while also fitting into longer term strategies and needs. The first section of this eBook provides a detailed analysis of all aspects of migrating from legacy and commercial solutions to PostgreSQL: ? Schema and code migration ? Data migration ? Application code migration ? Testing and evaluation
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     Stratoscale
By: Stratoscale     Published Date: Feb 01, 2019
This eBook offers a practical hands-on guide to “Day One” challenges of deploying, managing and monitoring PostgreSQL. With the ongoing shift towards open-source database solutions, it’s no surprise that PostgreSQL is the fastest growing database. While it’s tempting to simply compare the licensing costs of proprietary systems against that of open source, it is both a misleading and incorrect approach when evaluating the potential for return on investment of a database technology migration. An effective monitoring and logging strategy is critical for maintaining the reliability, availability, and performance of database environments. The second section of this eBook provides a detailed analysis of all aspects of monitoring and logging PostgreSQL: ? Monitoring KPIs ? Metrics and stats ? Monitoring tools ? Passive monitoring versus active notifications
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     Stratoscale
By: Stratoscale     Published Date: Feb 01, 2019
This eBook offers a practical hands-on guide to “Day Two” challenges of accelerating large-scale PostgreSQL deployments. With the ongoing shift towards open-source database solutions, it’s no surprise that PostgreSQL is the fastest growing database. While it’s tempting to simply compare the licensing costs of proprietary systems against that of open source, it is both a misleading and incorrect approach when evaluating the potential for return on investment of a database technology migration. After a PostgreSQL deployment is live, there are a variety of day-two scenarios that require planning and strategizing. The third section of this eBook provides a detailed analysis of all aspects accelerating large-scale PostgreSQL deployments: ? Backups and Availability: strategies, point-in-time recovery, availability and scalability ? Upgrades and DevOps: PostgreSQL upgrade process, application upgrades and CI/CD
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     Stratoscale
By: Stratoscale     Published Date: Feb 01, 2019
This eBook offers a practical hands-on guide to deploying, managing and scaling PostgreSQL in various environments, in the public cloud and on-premises. With the ongoing shift towards open-source database solutions, it’s no surprise that PostgreSQL is the fastest growing database. While it’s tempting to simply compare the licensing costs of proprietary systems against that of open source, it is both a misleading and incorrect approach when evaluating the potential for return on investment of a database technology migration. The eBook provides a detailed analysis of planning, day-one, and day-two challenges of PostgreSQL deployments, in the context of potential operating environments: ? Public cloud ? Private cloud ? Private DC (bare metal / VM)
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     Stratoscale
By: Workday     Published Date: Jan 31, 2019
Read the latest Gartner Magic Quadrant for Cloud HCM Suites to get a side-by-side comparison of key HCM vendors and learn why the world’s leading research and advisory company named Workday a leader for the third year in a row.
Tags : workday, workforce technology, digital strategy
     Workday
By: HotSchedules     Published Date: Jan 17, 2019
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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     HotSchedules
By: ChannelAdvisor     Published Date: Jan 17, 2019
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds. Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must. In this eBook, you’ll learn: - Complications of marketplace pricing - Benefits of strategic pricing - Pricing best practices - And more"
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     ChannelAdvisor
By: Citrix Systems     Published Date: Nov 13, 2018
Apps are constantly changing — and they quickly spread across your network. You need an ADC that can support hybrid cloud and application delivery in new ways with new technologies to create opportunities for innovation as your enterprise strives toward digital transformation. How do you create a strategy for your networking and app delivery strategy? This eBook identifies ADC key considerations for: -Hybrid Cloud -New generation application architecture -Emerging security threats -Infrastructure and app interdependence
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     Citrix Systems
By: Druva     Published Date: Nov 09, 2018
The all-encompassing data center is a thing of the past. Modern data environments are distributed and include remote and branch offices, mobile devices, and the Internet of Things (IoT) as well as cloud solutions such as infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). There’s more critical data to back up than ever before. Plus, data silos and fragmented management mean poor visibility, which can make it difficult to comply with regional data residency and security rules as well as service-level agreements (SLAs). On-premises data protection has not kept pace. According to a survey by Fujitsu, 45% of IT managers said they had lost data or productivity related to data protection inefficiency within the last year.1 Often, this is because on-premises backups are cumbersome and do not always happen on time.
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     Druva
By: Talend     Published Date: Nov 02, 2018
Siloed data sources, duplicate entries, data breach risk—how can you scale data quality for ingestion and transformation at big data volumes? Data and analytics capabilities are firmly at the top of CEOs’ investment priorities. Whether you need to make the case for data quality to your c-level or you are responsible for implementing it, the Definitive Guide to Data Quality can help. Download the Definitive Guide to learn how to: Stop bad data before it enters your system Create systems and workflow to manage clean data ingestion and transformation at scale Make the case for the right data quality tools for business insight
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     Talend
By: Workday Italy     Published Date: Sep 19, 2018
Read the latest Gartner Magic Quadrant for Cloud HCM Suites to get a side-by-side comparison of key HCM vendors and learn why the world’s leading research and advisory company named Workday a leader for the third year in a row.
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     Workday Italy
By: Workday Spain     Published Date: Sep 19, 2018
Read the latest Gartner Magic Quadrant for Cloud HCM Suites to get a side-by-side comparison of key HCM vendors and learn why the world’s leading research and advisory company named Workday a leader for the third year in a row.
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     Workday Spain
By: CA Technologies EMEA     Published Date: Sep 07, 2018
Continuous testing is the practice of testing across every activity in the SDLC to uncover and fix unexpected behaviors as soon as they are injected. Continuous testing is the embedding of testing as a fundamental and ongoing aspect of every activity through the application lifecycle, from requirements through production, to ensure the business value is being achieved as expected. As the pace of business continues to quicken, companies are starting to recognize that to stay competitive the process of developing and releasing software needs to change. Release cadence has greatly accelerated. There is no occasion anymore for a six- to 18-month find-and-fix turnaround in which the customer will find the delay acceptable. Things need to move faster, and they need to be ready and perfect faster. Download this whitepaper to find out how CA Technologies can help with your Continuous Testing.
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     CA Technologies EMEA
By: SAP     Published Date: Aug 22, 2018
Learn how Intelligent Cloud ERP empowers you to leverage the opportunities presented by changes to how we work, collaborate and achieve success in this practical, actionable overview.
Tags : sap, cloud erp, intelligent erp, machine learning, collaboration
     SAP
By: NAVEX Global     Published Date: Jul 31, 2018
The Definitive Guide to Compliance Programme Assessment is a comprehensive resource full of advice and best practices. It is designed to help organisations evaluate and improve their ethics and compliance programmes through industry evidence and insights. Each programme is unique, with disparate risks and various levels of maturity, so not everything in this guide will apply to every programme. It is designed to help you perform a robust gap analysis of your unique programme and guide you through best practices to achieve the next level of programme sophistication right for your organisation. What you'll learn: How internal and external parties define programme effectiveness The eight essential components of an effective ethics and compliance programme How to share your assessment in a meaningful way
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     NAVEX Global
By: NAVEX Global     Published Date: Jul 31, 2018
Your code of conduct is the single most important and visible tool for creating an ethical culture. Creating your code of conduct is just the beginning – a truly exceptional code requires frequent revisiting and revising to ensure the expectations shared are the most up to date for your organisation. Download this guide to learn: How to plan and build your new code of conduct What should and shouldn’t be included in your code of conduct How to promote and train employees on your code of conduct Which events might necessitate a code of conduct update
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     NAVEX Global
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