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By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
Tags : brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus
     BrightWave Marketing
By: IBM     Published Date: Sep 02, 2009
The real question is how to properly value the products and make the decisions that will deliver the most value to the business.
Tags : product portfolio trade-offs, focal point, ibm, webcast, strategic decisions, tough times, tough choices, business roi
     IBM
By: Siperian     Published Date: Jan 24, 2007
Discover the essential steps to delivering a solid business case for the right customer-centric MDM architecture and achieve maximum ROI.
Tags : roi, data management, return on investment, master data management, mdm, data integration, data quality, siperian
     Siperian
By: Infor     Published Date: Feb 27, 2007
SupplyWEB® is an advanced, web-enabled Supply Chain Management and Execution solution from Infor. It is designed to reduce supply chain costs, reduce inventory and increase operational efficiencies. It delivers significant ROI by increasing supplier visibility, enabling inter-enterprise communication,and providing a high level of systems integration.
Tags : supply chain management, scm, operations, manufacturing, edi, erp, enterprise resource planning, roi
     Infor
By: HP     Published Date: May 11, 2011
This paper demonstrates how migrating to HP BladeSystem delivers significant ROI through reduction in hardware and facilities expenditures.
Tags : hp intel, blade server, hp bladesystem, roi, it infrastructure, hardware, facilities, slas
     HP
By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
Tags : email marketing, tailored marketing, online marketing, email newsletters
     TailoredMail
By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
Tags : optimization, marketing, data, best practices
     SAS
By: Oracle     Published Date: Jan 28, 2013
Your company may see the potential for social recruiting or may be using tools today, but a social recruiting strategy needs to be part of overall company goals and objectives to deliver true return on investment (ROI).
Tags : social recruiting, social network, recruiting, human resources, legal risks
     Oracle
By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. Its combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessees ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
Tags : ibm, banking, analytics, roi, marketing, p&l, data
     IBM
By: GE Healthcare     Published Date: Feb 23, 2015
Given the wide range of technology options available, it's important for healthcare IT executives to pick the right image management technology and approach for a long-term sustainable solution delivering the desired performance and ROI. This whitepaper explores solutions for multi-layered neutrality, a standards-based framework for unifying medical images and clinical documents across the enterprise and community.
Tags : ge healthcare, clinical data, healthcare technology, image management technology, medical imaging, data management
     GE Healthcare
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. Theres a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer thats in tune with the right metrics, you can demonstrate marketings contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, its nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, theres no way to determine your return on investment (ROI).
Tags : 
     Marketo
By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, youll learn how to connect with your customers and reach them in personal and relevant ways all from reliable data you collect. The Adobe marketing guide shows you how to: Identify the data you need to map your customers journeys. Coordinate channels and use their strengths to deliver the best customer experiences. Apply technology to build customer relationships, improve loyalty and increase ROI.
Tags : retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
     Adobe
By: HPE     Published Date: Nov 05, 2014
IDC conducted a study of eight medium-sized to large organizations that had deployed an HP Networking infrastructure to determine the return on investment (ROI) associated with their implementation.
Tags : networking porfolio, delivering roi, business value, computing, manageability, wire management, networking infrastructure, return on investment
     HPE
By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
Tags : digital, cms, customer service, conversions, sitecore
     Sitecore
By: IBM     Published Date: Apr 06, 2016
"Achieving Application Delivery Velocity with a 482% ROI IBM commissioned Forrester Consulting to conduct their Total Economic Impact (TEI) study that examines and quantifies potential return on investment (ROI) for IBM UrbanCode Deploy within an enterprise DevOps environment. The study determined that a composite organization, based on the customers interviewed, experienced an ROI of 482%! Read the Forrester Consulting study and learn learn how these enterprise organizations achieved: 97% reduction in the cost of releases Reduction in the risk of failed deployments 75% faster deployment times Download Study See how IBM UrbanCode brings deployment velocity while reducing release costs"
Tags : ibm, ibm urbancode, forrester consulting, total economic impact, deployment, software development, enterprise applications
     IBM
By: IBM     Published Date: Jul 14, 2016
Workiva commissioned Forrester Consulting to conduct a Total Economic ImpactTM study and examine the potential return on investment (ROI) enterprises may realize by deploying Wdesk for Controls Management. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Wdesk on their organizations and how it can be leveraged to optimize the processes necessary to deliver Sarbanes-Oxley (SOX) compliance. This in-depth financial summary finds a 238% three-year, risk-adjusted ROI for a large auto parts retailer. Key outcomes include reduced the effort required to formulate and update processes and controls for SOX compliance resulting in a three-year benefit of $190,568, and simplified audit efforts with improved audit trails in financial controls, delivering three-year present value benefits of $128,965.
Tags : cloud reporting, business management, economic impact, forrester, consulting, data center
     IBM
By: Evariant     Published Date: Jul 02, 2018
When call center agents dont have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health systems ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketings ROI. Get your free copy of
Tags : call center, conversions, health, proactive
     Evariant
By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesnt have to be. Because while your customers may be wildly different, they do all want one thing meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. Its the digital foundation you need to provide the personalized experiences that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
Tags : adobe, customer experience, web content management, web content management system
     Adobe
By: 8x8 Inc.     Published Date: Nov 17, 2016
Effective quality management lets you improve the performance of contact center agentsand deliver the customer experience your business expects. The ICMI Tool Kit: Quality Management in the Contact Center provides valuable tips you can apply to start improving your contact center operations today. Developed by International Customer Management Institute (ICMI), a leader in contact center training and consulting, the tool kit lays out the foundations of an effective quality management program and offers a step-by-step approach to creating an effective program. Then it provides details to help you: Perform effective coaching using the SAFE coaching framework Calculate the ROI of your training and coaching investments Developing a peer mentor program
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     8x8 Inc.
By: WorkBook from Deltek     Published Date: Apr 26, 2018
Built on Amazon Web Services, Delteks powerful ERP software delivers an enterprise level of service and collaboration. Our best-in class ERP solution maximizes end user productivity through industry and role specific functionality, while providing unparalleled speed, scalability, flexibility, security and agility for advanced performance. Deltek can help your firm better serve clients and increase profitability.
Tags : deltek, roi, professional, services, firm, web, amazon
     WorkBook from Deltek
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-havewhile 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
Tags : 
     Oracle Marketing Cloud
By: Infosys     Published Date: Jan 02, 2019
Challenge: An air purifier manufacturer needed to remind customers to periodically change filters to maintain product efficiency and deliver consistent customer experience. Solution: We helped them develop a Bluetooth enabled smart air filter, where an embedded sensor measured the effectiveness of the filter and relayed that information to an iOS or Android app. Users were alerted when filters needed replacing, and given the opportunity to buy directly through online retailers and also to subscribe to the Amazon Device Replenishment Service. Outcomes: Increased revenue through replacement filter sales Expected to touch 50,000 users in the first year Integrated with Amazon Alexa for seamless digital experience Powerful product differentiation in a crowded market
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     Infosys
By: Group M_IBM Q418     Published Date: Oct 04, 2018
IBM Cloud Migration Services provides migration and modernization of your workloads and applications from anywhere to anywhere. It accelerates your journey to cloud through proven processes, tools and intellectual property. IBM uses automated and optimized patterns in the Cloud Migration Services to deliver cloud ROI faster and increases your opportunity for success.
Tags : 
     Group M_IBM Q418
By: BetterUp     Published Date: Aug 14, 2018
"As HR investments become more data-driven, coaching must deliver on its ROI evidence gap. At BetterUp, weve created a model that can effectively measure the impact of coaching on the bottom line. Download our paper to learn: - How coaching ROI has been measured in the past, and why these methods are flawed - Which inputs are factored into our ROI algorithm - How we map the ROI of coaching to tangible business results"
Tags : human resource technology
     BetterUp
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